How creating experiences for underserved markets can be a key innovation strategy 
 
<a href="https://johnbessant.org" rel="ugc noopener noreferrer" target="_blank">⁠⁠ You can find a transcript here,⁠⁠</a> together with many other innovation resources including video, audio, cases, tools, even some songs!

How creating experiences for underserved markets can be a key innovation strategy ⁠⁠ You can find a transcript here,⁠⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!

How creating experiences for underserved markets can be a key innovation strategy 
 
<a href="https://johnbessant.org" rel="noopener noreferrer">⁠⁠ You can find a transcript here,⁠⁠</a> together with many other innovation resources including video, audio, cases, tools, even some songs!

The power of position innovation

Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org

Business

Entrepreneurship

Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org

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The power of position innovation

The power of position innovation

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