In this captivating episode of "Invest In Yourself: the Digital Entrepreneur Podcast," Mickie Kennedy, the mastermind behind eReleases, delves into the transformative power of press releases in the digital age. Discover the insider strategies that can catapult a digital entrepreneur’s visibility in an overcrowded marketplace.
Do you know how an elevator pitch can dramatically influence your media presence, and do you know which type of content, between fiction and nonfiction, garners more media pickup for authors? What are the critical components of a press release that can save a client's life or help a restaurant survive during a pandemic? Tune in as Mickie Kennedy addresses these questions and unlocks the secrets and successes of PR for the digital entrepreneur.
Prepare to be inspired as Mickie shares a moment where his services boosted a client’s project and literally became a life-saving tool. This episode is a testament to the power of a well-crafted message and the importance of investing in your story. Until next time, keep aiming high with "Invest In Yourself: the Digital Entrepreneur Podcast."
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Here are the links to stay in contact with Mickie Kennedy:
Website: https://www.ereleases.comLinkedIn: https://www.linkedin.com/in/publicity/Instagram: @ereleasesprFacebook: https://www.facebook.com/ereleases.press.release.distribution~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Here is a short bio about our Guest, Mickie Kennedy:
Mickie Kennedy is an embodiment of the entrepreneurial spirit, a visionary who adeptly navigated the highs and lows of the dynamic dot-com era. With a flair for innovation, Mickie launched a successful consumer newsletter business that captivated audiences with movie reviews, horoscopes, and trivia, all penned by a talented cadre of freelancers. His business acumen shone brightly as he amassed over a million subscribers across three robust lists, translating into substantial revenue.
As the digital landscape evolved, so did Mickie's ambitions. He perceived the potential in email distribution and founded eReleases, a company that identified and targeted journalists by their specific beats. By distributing press releases via email, Mickie created a new avenue for delivering information and generating income by charging clients a fee for this service. eReleases stood as a separate entity and a clever iteration of his newsletter venture, utilizing similar operational strategies.
The disruption came with the dotcom crash, which decimated advertising revenues and left many floundering. Yet, Mickie's strategic foresight and resilient spirit enabled eReleases to endure when others faltered. As his consumer newsletter revenues plummeted to zero, eReleases maintained its ground, a testament to Mickie Kennedy's entrepreneurial acumen and ability to adapt and persist through challenging times.

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Invest In Yourself: the Digital Entrepreneur Podcast is the brainchild of Podcast Mogul Phil Better and his quest to learn as much about Digital Entrepreneurship as possible so other people can start their own journey in the world of Digital Entrepreneurship!
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