Summary

In this episode of "Deals with Heels," host Debra Bowers welcomes Andee Hart, a sales strategist and host of the "She Sells Differently" podcast. Andee shares her journey from a corporate sales career to becoming a successful entrepreneur with her candle brand, Hart Design Company. She discusses the importance of overcoming sales anxiety, building a consistent brand, and focusing on one sales channel. Andee emphasizes the significance of pricing strategy and understanding buyer psychology to create a sustainable business. The episode is filled with practical tips for female entrepreneurs looking to thrive in product-based businesses.

Key Takeaways

• Entrepreneurship runs in Andee's family, influencing her career path.
• Andee transitioned from a corporate sales career to entrepreneurship during the pandemic.
• Her candle brand, Hart Design Company, grew rapidly due to strategic sales efforts.
• Andee emphasizes the importance of overcoming sales anxiety for business success.
• She advises focusing on one sales channel to scale effectively.
• Pricing strategy and buyer psychology are crucial for a sustainable business.
• Andee's approach includes refining product portfolios for brand consistency.
• She highlights the need for continuous effort and momentum in sales.
• Andee shares insights on leveraging sales skills in product-based businesses.
• The episode offers practical tips for female entrepreneurs to thrive.

Chapters00:00:01 Introduction to Andee Hart

00:00:30 Andee's Entrepreneurial Journey

00:01:16 Overcoming Sales Anxiety

00:01:32 Building a Candle Brand

00:03:56 Sales Strategy and Momentum

00:05:51 Transition to Full-Time Entrepreneurship

00:06:19 Pricing Strategy and Buyer Psychology

00:20:24 Common Mistakes in Sales Channels

Check out Andee’s list of sales tools for entrepreneurs. https://andeehart.com/salestoolsReach out to Andee or book a call

[email protected]Check out Andees' podcast She Sells Differently

https://open.spotify.com/show/4G1CBrsh2DkjFXEfoVg7hh?si=e09c3288b2334007

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You can learn more about our show, host, find links to more episodes and more on our website https://dealswithheels.com

Reach out to our Amazing Host Debra Bowers on LinkedIn

https://www.linkedin.com/in/debra-bowers/

Learn more about Debra's advertising agency at https://www.hexagonmedia.net

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