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The power of product packaging for expanding reach, creating customer superfans, and attracting wholesale stockists with Kelley Kempel
In this week’s episode of the 6 Figure Product Business Podcast, we dive deep into the power of product packaging and its ability to expand reach, create customer advocates, and attract wholesale stockists with Kelley Kempel, owner & founder of Hidden Path Creative. Kelley has over 20 years experience in retail, creating branding & packaging designs for iconic brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang. Kelley went on to work as a packaging designer at Dick's Sporting Goods. From there she moved to Kohl's to lead the brand packaging team. Kelley uses her background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.
In this episode we discuss:
- The biggest mistakes people make with packaging
Overall, the episode offers valuable insights into leveraging packaging as a strategic tool for business success. If you’re ready to level up your packaging and delight the F out of your customers, this episode is for you.
Follow Kelley
https://www.hiddenpathcreative.com/
https://www.instagram.com/hiddenpathcreative
Join her new DIY Packaging Design Course- https://www.hiddenpathcreative.com/design-packaging-that-sells
WORK WITH ME
Join E-Commerce Society
Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:
{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Roadmap To More Customers Without Paying For Ads
[Free Download}
Increase Your Website Conversion
{Free Download}
10 Must Have Emails You Need To Send To Your List
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
View all episodes
By Kerrie A. Fitzgerald
4.9
9999 ratings
In this week’s episode of the 6 Figure Product Business Podcast, we dive deep into the power of product packaging and its ability to expand reach, create customer advocates, and attract wholesale stockists with Kelley Kempel, owner & founder of Hidden Path Creative. Kelley has over 20 years experience in retail, creating branding & packaging designs for iconic brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang. Kelley went on to work as a packaging designer at Dick's Sporting Goods. From there she moved to Kohl's to lead the brand packaging team. Kelley uses her background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.
In this episode we discuss:
- The biggest mistakes people make with packaging
Overall, the episode offers valuable insights into leveraging packaging as a strategic tool for business success. If you’re ready to level up your packaging and delight the F out of your customers, this episode is for you.
Follow Kelley
https://www.hiddenpathcreative.com/
https://www.instagram.com/hiddenpathcreative
Join her new DIY Packaging Design Course- https://www.hiddenpathcreative.com/design-packaging-that-sells
WORK WITH ME
Join E-Commerce Society
Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month
Join Waitlist For Cultish Product
A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Free Guides & Resources For The Win:
{Free Webinar}
4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok}
{Free Download}
Roadmap To More Customers Without Paying For Ads
[Free Download}
Increase Your Website Conversion
{Free Download}
10 Must Have Emails You Need To Send To Your List
Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram
www.kerriefitzgerald.com
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