In this episode, Justin Janowski hosts John Bentley to discuss the transformative power of relationship selling. They explore how genuine connections and integrity in sales can lead to significant business success. John shares his journey from failed attempts to thriving in the coaching industry, emphasizing the importance of trust and relational equity.

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And if you want to go even deeper into self-leadership and business success, Grab your copy of John Bentley’s book " I Lead Me" on Amazon: https://a.co/d/5tDN2av

Takeaways

• Surrendering your business to a higher purpose can lead to success.

• Building a system around sales and marketing is crucial.

• Relationship selling focuses on genuine connections.

• Trust and integrity are key in sales.

• Relational equity opens doors in business.

• Discovery, dialogue, and decision making are essential steps.

• Fear in reaching out can be overcome with faith.

• Adding value without expecting returns builds trust.

• Leadership starts with self-awareness and personal growth.

• John Bentley's book 'I Lead Me' offers practical leadership insights.

Keywords

relationship selling, sales strategies, Christian coaches, John Bentley, integrity, relational equity, business success, coaching industry, trust, leadership