Saying yes feels good. It’s helpful, it’s human—and it’s how your firm quietly bleeds to death. 😵

In this episode, John and Mark dive into the real power of saying NO: qualifying hard, protecting your pipeline, and choosing clients and marketing efforts that actually move your firm forward. Plus, they explore the cognitive traps (hello, sunk cost fallacy and FOMO) that keep you from doing it.

00:00 Introduction
02:06 Welcome
03:21 Qualification
08:16 Cognitive Biases
10:48 FOMO
14:25 No Keeps The Buyer's Interest In Mind
15:31 Saying 'No' To The Wrong Types Of Clients
22:36 People Over Projects
27:38 Saying No To Marketing Overload
34:27 Wrap Up

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7