When it comes to sales, most executives and entrepreneurs want instant gratification. You don’t want the needle to move five or ten years from now, you want that ROI today.

 

But what if slow progress leads to more growth in the long run? What if being selfless, not ruthless, is the key to long-term success? 

 

If you want to build trust with clients and create a community of advocates for your business, be a resource to others first.

 

Selfless service is doing everything in your power to help as many people in front of you as you can. Without worrying about how it will benefit you or your business in the long term.

 

On the latest episode of The Enlightened Executive podcast, bestselling author and entrepreneur, Jonathan Keyser, explains why selfless service is the key factor in driving trust and building brand loyalty. He shares his own process for building trust and provides tools for practicing selfless leadership.