The Authority Brand

The Power of Smart Calling to Sell More


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Forget cold calling. It's time for you to start smart calling.

That's the message shared by sales pro and bestselling author Art Sobczak in today's episode.

Art's book, "Smart Calling™- How to Take the Fear, Failure, and Rejection Out of Cold Calling," hit Number One in the Sales and Marketing category on amazon.com on its very first day of release, and was named Top Sales Book of 2010 by Top Sales Awards. The new Third Edition was released this Spring.

He has helped hundreds of thousands of sales pros say the right things to get through, get in, and sell. He's done this by authoring, designing and delivering content-rich inside sales and cold calling (without the cold) training programs and resources that get results.

He works with thousands of sales reps each year helping them get more business by phone. Art's real-world, non-gimmicky how-to ideas and techniques help salespeople use the phone more effectively to prospect, sell, and service, without morale-killing "rejection."

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The Authority BrandBy Curt D. Mercadante