Paul Lewis is the Global Social, Digital Marketing and Sales Enablement Lead at Pitney Bowes.  He joined The Collaborator to discuss social selling and employee advocacy.

Paul views social selling not as a replacement for other selling approaches, but simply as another tool in your bag of tools, smart perspective.

To get the program off the ground (nearly 8 years ago), Paul and another colleague:

1️⃣Put together a business plan.

2️⃣Obtained an executive sponsor.

3️⃣Started with a pilot group of 5-6 sellers who already understood the value of social, but who were not clear on how to use it to help them achieve their goals.

4️⃣Demonstrated business impact and continued to iterate.  Note that it took several months to start to see results, this is not a tool that leads to overnight success.  It takes time and consistent investment.

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