Today on the podcast, I’m joined by Chris Creed who helps people make events who sell. Join us as we talk about the importance of story in your business.

Topics discussed in this episode:

* Why stories always have an always will be important to culture as a whole

* The moment that Chris knew he was going to help people share their stories

* How Chris’ business pivoted because of COVID-19

* The importance of helping your audience overcome their obstacles ethically

* Why you should focus on just showing up and helping people during your events

Transcript:

Quotables:

If we all had a well to go to that was story rich for our businesses, that would be invaluable for a business owner.

Chris Creed

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I was imagining that I needed to make up this perfectly crafted story. But no — I needed to tell a true story that showed people, actually showed them that I’m telling the truth. And here’s proof via a story.

Chris Creed

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I think more than ever we need people to be standing up and helping people. And that’s never going to change.

Chris Creed

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We have to get good at providing inciting incidents for people. Events just so happen to be a really powerful way to do that.

Chris Creed

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During webinars I used to tape up a piece of paper right in front of me that said ‘show up and help people.’ I wasn’t worried about the pitch or anything, I just wanted to show up and help people. If you come at anything from that perspective, you’re going to feel better AND see some results from it.

Chris Creed

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