#60 THE POWER OF STORYTELLING with influencer & speaker Bobby Umar

Storytelling is a superpower.  Influencer and speaker Bobby Umar shares how storytelling can elevate your personal brand and your identity as a thought leader. For marketers, storytelling is a powerful tool to facilitate consumers’ resonance with brands.

REFERENCES

Bobby Umar

* Twitter:https://twitter.com/raehanbobby

* Facebook Business:https://www.facebook.com/raehanbobby/

* LinkedIn:https://www.linkedin.com/in/bobbyumar/

* LinkedIn Company: https://www.linkedin.com/company/bobbyumar/

* Instagram:https://www.instagram.com/raehanbobby/

* YouTube:https://www.youtube.com/c/BobbyUmar

* Speaker Profile:https://www.nsb.com/speakers/bobby-umar/

* Recommendations:

* Gary Vaynerchuk

* Pod Save America

Talk About Talk & Dr. Andrea Wojnicki

* Relevant podcast episodes:

* STORYTELLING with Jerry Zaltman

* ARCHETYPES with Andrea Wojnicki

* NETWORKING with Sharon Mah-Gin –

* REIMAGINING YOUR PERSONAL BRAND with Michael Boydell

* Email – [email protected]

* Newsletter – https://talkabouttalk.com/blog/#newsletter-signup

* Website – https://talkabouttalk.com

TRANSCRIPT

Dr. Andrea Wojnicki: Thank you so much, Bobby, for joining us to talk about storytelling.

Bobby Umar: I’m happy to be here Andrea. Thank you so much.

AW: My first question is really general, what makes for a great story?

Bobby Umar: Well, I think probably one of the best things you can do as a storyteller is to create an image in people’s mind to get them to feel and experience what is the you’re expressing, whether you express it in words, like on a page where they express it on words on a stage or on a video… But if you can get them as you envision it, and join you in that emotional journey, that to me is probably the most powerful way to know that your story is working. Because what you’re doing is you’re creating credibility and resonance, and you involve them. So I think that’s probably the best way to describe a really powerful story.

AW: So how do you involve them in a story though? I mean, it’s one thing to say it but is there a how to?

Bobby Umar: Well, there’s lots of things you can do. I mean, for example, you can take people on the hero’s journey, your journey of revolution, transformation and bringing them back that whole kind of cycle or that story arc . That works really well.  There is immersing the people in what’s going on in terms of drama and intrigue and suspense. There’s using certain words that heighten the tension of the story. There’s asking a question that probes you know, their insight and interest and piques their mind so they want to be part of what’s going on,