A good plan with graded steps plays the role of bringing the stars within reach. It also indicates that enough thoughtshare has happened in the genesis of the plan. Potential supporters look for this consciously or unconsciously. For example, when venture capitalists are listening to a business plan, more than looking at the numbers, they look to see if there is enough passion behind the idea, if enough due diligence has been done, and if enough alternatives have been generated and answered.