Own It

The Power of Your Personal Brand (with Glennda Baker)


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Glennda Baker's sales career began with her selling beer out of the trunk of her car. Now the Atlanta-based agent is the self-proclaimed “Michael Jordan of real estate” with her own brokerage. In this episode of Own It, she talks about the importance of betting on yourself and developing a duplicatable system for success. She also discusses the power of personal branding, becoming “TikTok famous,” the future of the industry, and how agents will have to adapt.


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