#019: The Power of Your Story & How to Tell It - With Kay Fabella

  More and more, I’m noticing that the most compelling Facebook ads, that people will relate to most, are ones that tell a story. The kind of messaging that creates an emotional connection, and allows your audience to see why YOU’RE the best person to guide them on their journey. But how do you tell that story? In fact, how do you even identify what it is! And that’s where my guest, Kay Fabella comes in. Kay Fabella is a storyteller, wordsmith and brand strategist, who helps pivoting entrepreneurs uplevel their business by upgrading the stories they tell. Her passion is helping business owners share their message to connect with more of the people they were meant to serve, to position themselves as the go-to expert in their space. A Los Angeles native based in Madrid, Spain, she helps solopreneurs to Fortune 500 companies find, tell and share their stories to boost their brands and bottom lines. This week you'll discover: The hidden tools within Ads Manager itself, that will help you find an endless supply of new targeting options How to research the audiences your competitors and influencers are using to target THEIR ads! For full shownotes and details, go to http://lizmelville.com/019