Have you ever received an appointment reminder or other notification via text? Chances are that was thanks to an SMS API. API is short for application programming interface and it's how two software programs talk to each other. Businesses that are scaling their texting programs often turn to an SMS API for its robust capabilities and superior price point. In this episode, we learn more about texting API solutions from someone who understands them well: Tom Maddock, one of Zipwhip’s SMS API experts.

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