Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

Episode 199: A change is coming (and here’s why it matters) 

Have you ever looked at your content and thought, this doesn’t feel like me anymore? 

In episode 199 of The Powerful Content Podcast, I’m sharing changes that are coming in 2026 - a new podcast name and a new look. But more than that, a shift towards lighter, more honest, less polished content that actually feels good to create. 

Just like all things in life, this podcast has evolved. I’ve evolved.  So I wanted to share why trying to perform or be perfect eventually drains the life out of your content. 

If your content has started to feel heavy, forced, or disconnected, this one’s for you. 

In this episode, I talk about: 

Episode breakdown: 

This episode is an invitation to release the pressure. And to remember that content gets to evolve as you do. 

Have a listen, take what you need, and see what comes up for you. 

And if you feel like sharing your reflections, I’d love to hear them. 

Links mentioned in this podcast 

The Content Effect 

The Power of Content 

If you enjoyed listening to this episode, then you’ll also love: 

Episode 191 - Messy, honest and real. Reflections on life and business in 2025 with Annie Love 

Episode 192 – 2025 - The year that was 

Loved the episode? Leave a review! 

Ready to work with me? 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

In this episode of The Powerful Content Podcast, Mel Daniels unpacks what it really takes to create content that stands the test of time, without running yourself into the ground. 

She explores how business owners can stay visible and connected to their audience in a way that feels sustainable, meaningful, and true to their voice. Instead of chasing trends or constantly creating from scratch, Mel encourages you to embrace reimagination, listen closely to what their audience needs, and lean into the strength of your full content ecosystem. 

Mel also shares her personal story of pausing full-time business and the surprising impact it had on engagement. She shows how building trust and staying anchored in your message can carry your content further than any quick-fix strategy. 

You’ll also hear how Mel’s signature 4P Framework (Prepare, Plan, Produce, Process) supports long-term content strategy, along with powerful reflective prompts to realign your approach with their current season of business. 

Episode Breakdown: 

00:00 Introduction and episode overview 

02:17 Personal updates and reflections 

Links mentioned in this podcast 

The Content Effect 

If you enjoyed listening to this episode, then you’ll also love: 

Episode 166 - Why I pressed paused on my full-time business (and what happened next) 

Episode 168 - Reimagine your content: How to do less and still make an impact 

Loved the episode? Leave a review! 

Ready to work with me? 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

In this special episode of the Powerful Content Podcast, I’m sharing the audio from a 2025 summit presentation. I help you ditch the cookie-cutter strategies and show you how to take a heart-first approach to content so your message lands authentically, strategically, and in a way that actually moves your business forward. 

I’m talking about why those conventional sales funnels can kill your creative flow and how my simple four-step framework makes content creation feel effortless, not exhausting.  

Episode breakdown 

00:00 – Introduction to the Best of 2025 Episode 

00:52 – Welcome to the Powerful Content Podcast 

01:52 – Shifting Perspectives: why doing it the “old way” doesn’t work 

02:44 – Breaking free from conventional content strategies 

07:14 – Understanding the holistic content approach 

10:18 – Tackling content creation challenges without overwhelm 

15:16 – The client journey vs traditional sales funnels 

18:39 – Creating consistent content that’s aligned and authentic 

28:45 – Final thoughts and encouragement 

29:48 – Wrap up and ways to connect 

Tune in, ditch the “shoulds,” and start creating content that actually feels like you. 

Links mentioned in this podcast 

Content Creator Archetype Quiz 

The Content Effect 

If you enjoyed listening to this episode, then you’ll also love: 

Episode 185 – Ditch the sales funnels to create content that feels good 

Episode 183 – How to stop socials sucking the life out of you 

Loved the episode? Leave a review! 

Ready to work with me? 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

In the first of BEST OF 2025 series, I’m releasing the chat I had with Melanie Campbell on the Holistic Women in Business Podcast about building content that actually feels good. 

We dive into creating authentic core content (blogs, podcasts, videos) that works for your business and your energy. No more burning out chasing likes or following every social media “rule.” By the end, you’ll have practical ways to connect with your audience, stay true to your values, and finally ditch the draining social media ‘shoulds.’ 

Here’s what we cover: 

Listen in if you’re ready to step off the social media hamster wheel and create content that actually lights you up. 

Where to find Melanie Campbell 

Instagram: www.instagram.com/melaniecampbell_holisticguide/ 

Website: https://www.melaniecampbell.com.au/  

Meanie’s ChatGPT with Authenticity course: https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity 

Mel’s episode on the Holistic Women’s Business Podcast – Episode 25: Build connection through value-led content marketing 

Links mentioned in this podcast 

The Content Effect 

If you enjoyed listening to this episode, then you’ll also love: 

Episode 150 – Embracing your authentic self in 2025 

Episode 154 – How to speak with authenticity and confidence in your content with Cat Matson 

Loved the episode? Leave a review! 

Ready to work with me? 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

To celebrate the milestones of the past year, I'm re-releasing the top episodes of 2025 for The Powerful Content Podcast. This special series revisits the most impactful conversations on heart-led content strategy, audience nurture, and creating genuine connections that convert without burnout. 

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Speaking with confidence isn’t just for the ‘naturals’—it’s for anyone who has something to say (which, let’s be honest, is all of us). But for so many business owners, the fear of getting it wrong holds them back from showing up, sharing their message, and making the impact they know they’re capable of. 

And that’s what speaking coach Cat Matson is all about. Cat knows what it takes to go from feeling nervous and over-rehearsed to speaking with confidence and ease. In this conversation, she shares how to manage nerves, ditch the script, and create a real connection with your audience—without feeling like you have to ‘perform’. 

Mel and Cat chat about: 

If you’ve ever held back from speaking because of nerves, self-doubt, or the fear of getting it wrong, this episode is for you. 

Episode Breakdown: 

00:00 Speaking with confidence 

00:55 Welcome to The Powerful Content Podcast 

01:55 Acknowledgement of Country 

02:12 Kat’s journey: From performer to powerful speaker 

Get to know Cat Matson 

Cat Matson is the CEO and Lead Facilitator of Impactful Presenters, empowering business owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished Speaker, MC and Moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients. Cat describes herself as a 'Mistress-of-all-Trades' having worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation. 

She is the host of the Speaking with Confidence with Cat Matson podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty 

Where to find Cat Matson 

Facebook: | | https://www.facebook.com/CatMatson.ImpactCATalyst |  

Instagram: https://www.instagram.com/catmatson/ 

Website: https://www.impactfulpresenters.com/ 

LinkedIn: https://www.linkedin.com/in/catmatson/ 

Links mentioned in this podcast 

Ep 128 Speaking with Confidence with Cat Matson Podcast – Mel Daniels: Crafting content with purpose, passion and profit in mind 

Stop Rambling or Losing Your Words and Speak with Clarity, Confidence and IMPACT  

Learn how to gather your thoughts, take people on the journey and hit your key points, every single time you speak. 

https://www.impactfulpresenters.com/f/how-to-stop-rambling 

If you enjoyed listening to this episode, then you’ll also love: 

Episode 153 – You are an expert 

Episode 150 – Embracing your authentic self 

Loved the episode? Leave a review! 

Ready to work with me? 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

To celebrate the milestones of the past year, I'm re-releasing the top episodes of 2025 for The Powerful Content Podcast. This special series revisits the most impactful conversations on heart-led content strategy, audience nurture, and creating genuine connections that convert without burnout. 

 ----------------------------------------------------------------------------------------------

What does it really take to position yourself as an expert? 

Is it years of experience, a fancy certification, or a massive audience? Or is it possible that you already have everything you need—you just haven’t fully owned it yet? 

In this episode of The Powerful Content Podcast, Mel Daniels explores becoming the go-to expert in your space and positioning yourself with confidence. 

Mel walks you through: 

If you’ve ever thought, Who am I to call myself an expert?—this episode is for you.  

Episode Breakdown: 

00:00 Introduction: What does it really take to be seen as an expert? 

03:28 The journey to becoming a go-to expert (and why it’s not what you think) 

Links mentioned in this podcast 

Content Creator Archetype Quiz 

If you enjoyed listening to this episode, then you’ll also love: 

Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn 

Episode 126 - Sell your offer strategically with transformations 

Episode 32 - Creating a message from the heart 

Loved the episode? Leave a review! 

Ready to work with me? 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

To celebrate the milestones of the past year, I'm re-releasing the top episodes of 2025 for The Powerful Content Podcast. This special series revisits the most impactful conversations on heart-led content strategy, audience nurture, and creating genuine connections that convert without burnout. 

 ----------------------------------------------------------------------------------------------

AI tools like ChatGPT can be a huge time-save, but only if they help you create content that still feels like you. So, how do you make sure AI works for you and not instead of you? 

In this episode, I’m joined by Melanie Campbell, an intuitive copywriter and holistic business guide, to talk about how women in business can use AI without losing their authentic voice. We dive into: 

Melanie also shares insights from her course, ChatGPT with Authenticity, which helps women integrate AI into their business in a way that feels aligned and intentional. 

This episode is worth a listen if you’re curious about using AI but don’t want to sound like everyone else. 

Episode Breakdown: 

00:00 Can authenticity and AI coexist? 

00:45 Welcome to The Powerful Content Podcast 

01:45 Acknowledgement to Country 

02:03 Welcome & intro to Melanie 

Get to know Melanie 

Melanie Campbell is a Holistic Women’s Business Guide and Intuitive Copywriter who helps heart-led women 40+, like you, create a soul-aligned business by shining your unique light and working in flow with your energy. 

Which means you can make a difference for your ideal people and grow your business without burning out. 

She’s an alchemist who combines intuition with 23+ years of qualifications and experience in business, copywriting, marketing, Human Design, perimenopause health, website design and holistic therapies to give you the all-in-one personalised guidance you need.  

When she’s not working with clients, you’ll find her sipping a Dandelion Chai, singing jazz or creating a new healing potion with her favourite essential oils. 

She lives in Sydney, Australia. 

Where to find Melanie Campbell 

Instagram: www.instagram.com/melaniecampbell_holisticguide/ 

Website: https://www.melaniecampbell.com.au/  

Links mentioned in this podcast 

Meanie’s ChatGPT with Authenticity course: https://www.melaniecampbell.com.au/learn-chatgpt-with-authenticity 

Mel’s episode on the Holistic Women’s Business Podcast – Episode 25: Build connection through value-led content marketing 

If you enjoyed listening to this episode, then you’ll also love: 

Episode 150 – Embracing your authentic self in 2025 

Episode 154 – How to speak with authenticity and confidence in your content with Cat Matson 

Loved the episode? Leave a review! 

Ready to work with me? 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!    

I’ve always liked the practice of looking back on the year before rushing into the next one. Not to judge it or wrap it up neatly, but to notice what actually happened. 

This year didn’t come with big, shiny milestones. It was quieter. Slower. And a little more uneven than others. And yet, when I took the time to reflect, it became clear just how much was happening beneath the surface. 

This episode is a meander through what a year can look like when life and business don’t move in straight lines. When consistency changes shape. When numbers tell part of the story, but not the full picture. And when connection, health, and presence quietly take priority over growth for growth’s sake. 

Along the way, there’s space to pause and reflect in the kind of way that helps you close out a year with more clarity and less pressure to label it a success or a failure. 

If you’re in that in-between space as the year winds down, this conversation offers a calm place to land and think about what this season has really been asking of you. 

00:00 Why I keep coming back to a year in review 

Content Review and Planning Guide 

The Content Effect 

Episode 191 - Messy, Honest, Real: Reflections on Life & Business in 2025, with Mel & Annie 

Episode 190 – Start 2026 with a solid content plan 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

What a year it's been! Join Mel Daniels and her biz bestie Annie Love as they sit down and have a heart-to-heart about the highs, lows and all the in-betweens of 2025. They chat about gratitude, challenges, family boundaries, and their intertwining personal and business lives. Plus, they look ahead to 2026 with clear intentions for simplicity and focusing on what truly matters. Listen in if you're looking to create space in your life, set intentions, or just need some genuine and insightful conversation. We guarantee an honest and engaging reflection – it's like catching up with old friends. 

(With thanks to this post from We Think Deeply for inspiration for the podcast) 

00:00 Introduction 

00:44 Welcome to the Powerful Content Podcast 

02:01 Reflecting on 2025: Would you repeat it? 

06:16 Words of the year and vision boards 

08:51 Moments that reinforce our business journey 

14:34 Personal growth and confidence in 2025 

19:51 Facing resistance and future changes 

23:15 Rediscovering enthusiasm and setting boundaries 

24:29 Surprising discoveries and personal growth 

28:08 Intentions for the New Year 

32:15 Managing business finances 

34:31 Content creation strategies 

38:42 Reflecting on the year through music 

42:33 Final Thoughts and Farewell 

Get to know Annie Love 

Annie Love is a Holistic Business & Profit First coach supporting wellness professionals to build consistent income with more ease and less overwhelm through strategy, mindset and profit planning. Over the past 19 years, she has also founded and built a multi-million dollar technology company with her husband, Ben, based on a foundation of values and alongside raising their sons.  

Where to find Annie Love 

Links mentioned in this podcast 

If you enjoyed listening to this episode, then you’ll also love: 

Loved the episode? Leave a review! 

Ready to work with me? 

For more conversations on powerful content, connect with me here: 

Instagram | Facebook | LinkedIn | Website 

I use and recommend Podbean and Descript to edit my podcast.  

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

Do you love the idea of having a clear content plan, but every time you sit down to map things out you freeze, second guess yourself, or feel like you are trying to keep up with strategies that never quite fit who you are as a person?

As we head into the end of the year and life starts to get a little full, it can feel far too early and far too overwhelming to think about next year. But this is actually the perfect moment to give future you a calmer start to 2026. When you have a plan that feels aligned with your energy, your goals, and your real life, everything becomes easier. You know what to create, why you are creating it, and how it supports the big picture of your business.

In this Mel walks you through some of the biggest myths that hold women back from planning, why planning often feels heavy or overwhelming, and how you can approach it in a way that feels simple and grounded.

We’ll also revisit her 4P framework: Prepare, Plan, Produce, and Process, and look at how each stage helps you create a rhythm that supports your energy, your time, and your business goals.

You’ll learn how to map out a 90 day content plan by considering the season you’re in, choosing clear objectives, deciding what you want to promote, landing on a theme, and brainstorming just enough content ideas to make the month feel spacious rather than stressful.

If you’re ready to bring more clarity and confidence into your content and set yourself up for an easier 2026, this episode will guide you through exactly where to begin.

Episode Breakdown

00:00 Feeling stuck with planning your content for 2026

Links mentioned in this podcast

Content Review Guide

Book a session with Mel

The Content Effect

The Power of Content

If you enjoyed listening to this episode, then you’ll also love:

Episode 167 - How MVC saved my sanity (and my business)

Episode 168 – Reimagine your content: Do less and still make an impact

Loved the episode? Leave a review!

Ready to work with me?

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.