The PPC Burrito Podcast

Becky and Michael chat with Robert Craven, one of the world's best agency growth coaches, about, yep, agency growth, and what actually separates a good agency from a great one...

Robert's GYDA Initiative: https://gydainitiative.com/

Becky and Michael are joined by Mike Rhodes, an Australian-based PPC expert and co-author of the world's best-selling Google Ads guide. Mike discusses his unusual journey to Melbourne and explains how automation really is the future of our industry...

The Complete Guide to Google Ads Fundamentals: GAFcourse.com

Becky and Michael are joined by Isabella, DG's resident conversion tracking expert to talk about...conversion tracking (duh) and how businesses can better utilise tracking to help optimise their campaigns.

Check out our brand new website! https://digitalgearbox.co.uk/

Becky and Michael share a simple method to calculate a PPC budget.

Also joining is Chloë Thomas, best-selling author, and host of the excellent eCommerce MasterPlan and Keep On Optimising podcasts who discusses the joys and challenges of agency life and shares her eCommerce predictions for 2021.

Listen to Chloë's podcasts here: https://ecommercemasterplan.com/

Becky and Michael provide an update on Google's new service tax, as well as a faffy new verification process.

Also joining is Callum Vallance-Poole, marketing lead for Graf UK and Garantia, who shares some of the ways they market technical solutions.

READ: What Digital Service Tax Means For Your Google Ads Campaigns: https://digitalgearbox.co.uk/insights/what-digital-services-tax-means-for-your-google-ads-campaigns/

Becky, Michael, and Jonny discuss three big changes that have massively changed the pay-per-click landscape so far in 2021.

Becky and Michael share advice on how to get the most from your video advertising.

Also joining is James from Warpline, who explains why making video content for marketing shouldn't be that difficult or expensive...

Becky and Michael discuss Google's latest round of keyword changes.

Also joining is Henry Stocks-Fryer, customer success manager at Bidnamic, who shares his thoughts on the recent eCommerce boom and how businesses can maximize their Google Shopping performance.

Read our keyword change guide: https://digitalgearbox.co.uk/insights/how-googles-latest-keyword-changes-will-affect-your-ads/

Becky and Michael discuss audience segmentation and an important account decluttering exercise.

Also joining is Conor Shaw, content manager at League Two's high flyers Forest Green Rovers, who discusses the unique challenges of marketing the world's only all-vegan football club...

Becky attempts to cure Michael's man-flu with some cutting-edge PPC tips.

Also joining is Andrew Hancock, experienced marketer and creative director at Oxfordshire-based brand communications agency, Brand Asylum.