Sign up to save your podcasts
Or
Share The PR and Digital Influencer Machine behind SXSW
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The PR and Digital Influencer Machine behind SXSW
Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise vice president Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale.
This episode shares insights on how to reject complacency and maintain a competitive edge in public relations, how to effectively leverage influencers to enhance the reputation of your business or brand, and more.
Connect with The Business Communicators on Twitter and Instagram, and find
out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to
subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an
email at [email protected].
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube
SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website
View all episodes
By Austin Staton, Hattie Horn, Thomas Baen, Kim Davis
4.8
2727 ratings
Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise vice president Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted power messaging to enhance the annual event on a global scale.
This episode shares insights on how to reject complacency and maintain a competitive edge in public relations, how to effectively leverage influencers to enhance the reputation of your business or brand, and more.
Connect with The Business Communicators on Twitter and Instagram, and find
out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to
subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an
email at [email protected].
FOLLOW US ON SOCIAL MEDIA
🎬 Facebook
🐦 Twitter
📸 Instagram
📥 LinkedIn
🧵 Threads
🎥 YouTube
SUBSCRIBE TO OUR PODCAST
🎙 Apple Podcasts
🎙 Spotify
💻 Website