Pitching stories to reporters is hard, especially these days. So what's up with the rest of the PESO model? What's that, you ask? Paid. Earned. Shared. Owned. As a PR person, you sit squarely in the middle of the PESO model, because at the end of the day, stories are what sell and PR people are story tellers.
To learn more about the PR Bunker, get insights on PR, strategic communications and storytelling to drive business, please visit www.PRBunker.com.