The PR Maven Podcast

Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way.

You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan.

We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights.

So, what's next? Well, this might be the end of the PR Maven Podcast, but it's certainly not the end of the road for yours truly. I've got a few exciting things brewing. In the meantime, all the past episodes are still up for your listening pleasure on marshallpr.com and all the usual podcast haunts. And do keep in touch on the Facebook group!

This isn't goodbye, it's just see you later! With a heart full of gratitude, this is Nancy Marshall, signing off. 00:00 Introduction to the PR Maven Podcast

01:04 Final Episode Announcement

01:42 Reflecting on Six Years of Podcasting

03:09 Highlighting Popular Episodes and Guests

04:20 Awards and Recognitions

05:01 Gratitude to Loyal Fans and Listeners

05:34 Future Plans and Farewell

06:15 Final Thank You and Closing Remarks

What are your strengths and how can you use them to grow your personal brand? In this episode, Chris Tieri explains how to leverage your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris's definition of a brand and what research can do to help.

03:06 – A Career in Advertising 05:58 – Transitioning From Agency Owner to Strengths Coach 07:52 – Nancy and Chris's Strengths 10:15 – Chris's Passion Project 13:32 – How Chris Uses Strengths Finder for Her Clients 18:03 – Effective Leadership Lessons 22:44 – Definition of a Brand 29:02 – How To Strengthen Your Personal Brand 33:27 – How Research Can Help With Branding 36:08 – Helpful Resources

Related Episodes

Growing Your Brand Through Public Speaking and Social Media ft. April Chavez – Episode 280

How To Start Your Personal Brand, With Kit Huffman – Episode 190

Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke

About Chris

Christine Tieri is a business and leadership brand strategist, national speaker and Gallup-Certified Strengths Coach. Focusing on her own strengths of vision, ideation and strategy, Chris works with her clients to discover their unique strengths, make a meaningful impact on those they lead, and set up strategies to accomplish their wildest goals for success. A former ad agency owner for nearly 25 years, Chris knows a thing or two about brand building, strategic messaging and three-martini lunches.

In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the impact of the pandemic on Tangia's career trajectory. Additionally, the podcast episode includes a segment about Pitchcraft, a platform for improving media pitching.

00:00 Introduction to The PR Maven® Podcast 01:05 The Importance of Personal Branding 02:08 Meet Our Guest: Tangia Renee Al-awaji Estrada 03:57 Tangia's Journey into PR and Branding 06:38 Impact of the Pandemic on Tangia's Career 09:00 Building Relationships with Media Professionals 11:41 Challenges in PR with Multicultural Communities 14:54 Best Practices for Authentic Relationships 18:11 Pitchcraft: Enhancing Media Pitching Skills 20:27 Empowering Underrepresented Communities 25:00 The Power of Storytelling in Branding 29:47 Tangia's Recommended Resources and Contact Information 31:31 Conclusion and Farewell

Episode 140: Supporting Maine's newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC

Episode 125: Embracing humanity from building relationships to diversity and inclusion, with Fabiana Meléndez, senior publicist at Zilker Media

How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom – Episode 168

Tangia Renee Al-awaji Estrada is a dynamic PR and brand strategist, and international public speaker with a passion for storytelling and community building. As the Co-Founder of BIPOC Podcast Creators, Tangia is committed to elevating diverse voices and sharing stories that matter. Her work has been recognized by top publications such as USA Today, Bustle, NPR and more. She regularly shares both her public relations and podcasting expertise with national and global audiences.

With a background in community organizing, media relations, public policy and campaigning, Tangia brings a unique perspective to her work as a PR professional. She understands the power of storytelling to shape perceptions, build brand awareness, and create meaningful connections with audiences. Her strategic insights and expertise in media relations have helped countless clients and community initiatives achieve their business goals and secure high-profile media coverage.

Tangia is a natural leader and mentor; her passion for empowering others is evident in everything she does. She has a talent for building relationships and creating collaborative partnerships, and she is committed to creating opportunities for underrepresented communities in the media and PR industries. She holds a degree in political science from Metropolitan State University and a master's degree in Organizational Leadership and Nonprofit Management from Regis University.

Tangia is also the creator of That's What She Did Podcast, a show that amplifies the voices of brilliant women. The podcast was named by USA Today as a top show to listen to for Women's History Month.

Your personal brand isn't about being someone else, so why would you be anyone besides your authentic self when building your personal brand? In this PR Maven® Podcast episode, Lee Goldberg, an anchor for the Morning Report at NEWS CENTER Maine, shares how he has built his personal brand on social media. Instead of developing a different professional persona, Lee explains how he posts about his life on social media and how that has attracted a larger audience than only posting about his job. Lee also talks about his career and all the hard work that went into achieving his dream job as well as how things have changed since he started his career.

00:00 Introducing Guest: Lee Goldberg

02:05 Introduction to the PR Maven® Podcast

05:45 Social Media for Building a Personal Brand

09:48 Using Facebook Live

15:23 Measuring Social Media Success

16:01 Building an Organization Brand Over Your Personal Brand

19:48 Changes in Social Media and Technology

32:31 Growing a Network Organically

36:23 Helpful Resources

About Lee

Lee Goldberg is an anchor for the Morning Report at NEWS CENTER Maine. Before joining NEWS CENTER Maine in 1993 as sports director, Lee was sports director at WBOY-TV in Clarksburg, West Virginia. Since becoming a part of the NEWS CENTER Maine team, Lee has covered historical events in New England sports, including seven Super Bowls and three World Series.

Lee has been recognized by the New England Emmy's, Maine Association of Broadcasters and the Associated Press. Lee won the Readers' Choice Best Local TV Sports Anchor award for DownEast Magazine from 2012 to 2016.

Lee volunteers with the Maine Children's Cancer Program, Sweetser, KIDS First, The Cromwell Center, The IRIS Network and others when he is not spending time with his wife, six sons, one daughter, four dogs and five cats.

In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic brand can enhance one's professional and personal life. The episode is powered by Pitchcraft, a community that aids PR professionals in pitching stories to journalists.

00:00 Introduction to the PR Maven Podcast

01:05 Meet Nancy Marshall: The PR Maven

01:54 Guest Introduction: April Chavez

02:50 April's Journey: From Law Enforcement to Wellness Advocate

06:58 The Impact of Environment on Wellness

10:00 Lupus and Personal Resilience

13:20 The Power of Relaxation and Meditation

19:04 Pitchcraft: Enhancing PR Strategies

21:35 April's Wellness Principles and Public Speaking

24:44 Growing Your Brand Through Public Speaking and Social Media

28:36 Connecting with April Chavez

30:29 Conclusion and Farewell Episode is sponsored by Pitchcraft

How are these Maine newspapers adapting to the digital age? CEO and Publisher of the Maine Trust for Local News, publishing Central Maine News, Portland Press Herald and Sun Journal publications, Lisa DeSisto explains in this episode. Lisa shares how she was initially hired at MaineToday Media in 2012 because of her digital expertise, helping balance the existing print publications with all the digital possibilities. Using social media and email as well as industry tools to focus on trending topics and headlines that perform the best, these publications have been able to reach readers where they are and build relationships that result in subscriptions. This episode is also filled with fun Maine stories from lobster roll-snatching seagulls to a whoopie pie theft.

00:00 Introduction to the PR Maven® Podcast

01:03 Introducing Guest: Lisa DeSisto

02:05 Lisa's Career From Boston to Maine

04:14 Balancing Print and Digital

07:02 How Social Media Is Used To Spread Journalism

10:26 Using Email To Acquire Customers

11:25 How Stephen King Helped the Portland Press Herald Gain Subscribers

14:10 Former President Trump's Opinions of the Media

19:27 Important Forms of Measurement for Publications

24:28 Using Social Media To Build Your Network

31:11 Helpful Resources

33:07 How Special Events Connect the Community

Related Episodes

How This Magazine Is Growing In The Digital Age: Owner of Journey Magazine, Carolyn Delaney – Episode 277

Episode 265: How To Help Journalists and Create Quality Content, With Deirdre Stires, Former Portland Press Herald Outdoor Reporter

Episode 106: Telling the Stories of Maine, With Erin Ovalle, Host of Maine Life

About Lisa

Lisa DeSisto oversees the publishing of five daily newspapers in Maine – the Portland Press Herald/Maine Sunday Telegram, Morning Sentinel, Kennebec Journal, Sun Journal and Times Record – and their websites. The network also includes 17 weekly newspapers and a commercial printing operation in South Portland.

Lisa serves on the board of the Associated Press and the board of the Portland Regional Chamber. She hosts a live event series, "Like a Boss," in which she interviews other Maine CEOs on their leadership principles. Before joining the Maine Trust for Local News (then MaineToday Media) in November 2012, Lisa spent 17 years at the Boston Globe, where she served as chief advertising officer and vice president/general manager for Boston.com.

A native of Stoneham, Massachusetts, she is a 1985 graduate of the University of Massachusetts at Amherst. Lisa lives with her family and a herd of alpacas in North Yarmouth.

This podcast episode is sponsored by Pitchcraft.

In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling, creating engaging marketing content from podcast interviews and repurposing such content for maximum reach.

00:00 Introduction to The PR Maven® Podcast

01:56 Introducing Michelle Glogovac

03:59 Michelle's Career Journey

07:28 The Power of Podcasting

10:49 How To Become a Podcast Guest

18:09 Promoting Your Podcast Appearance

21:21 Pitchcraft Sponsorship Highlight

23:57 Preparing for a Podcast Guest Appearance

32:58 Final Thoughts and Farewell

Related Episodes

Episode 73: How to be a great podcast guest

Episode 113: How to share your message through podcasting, with Peter Koch, safety management consultant and manager of digital technology at MEMIC

Episode 90: Why repurposing content should be part of your marketing plan, with Jaclyn Schiff, founder and CEO of PodReacher

About Michelle

Michelle Glogovac is THE Podcast Matchmaker™, an award-winning publicist, host of the "My Simplified Life" podcast and author of "How To Get On Podcasts." Michelle is working with clients who make an impact by defining their stories and matching them with the perfect podcasts. She has helped entrepreneurs, authors, nonprofits and advocates hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. Michelle is a sought-after speaker in this niche and has presented to thousands of publicists and groups on how to not only perfectly pitch a podcast, but to create marketing content from every interview. She has coached 14,000 authors through the process of creating and launching a podcast book tour through the Nonfiction Writers Association.

Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in law, and is the founder and CEO of The MLG Collective®. Michelle resides in the San Francisco Bay Area and is a sushi lover.

How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy.

00:00 Introduction to the PR Maven ® Podcast

01:33 Introducing Guest: Kit Huffman

02:59 Why Kit Went to Business School

09:00 Definition of Personal Brand

11:24 Identifying Your Personal Branding Goal

17:18 Why You Need a LinkedIn About Section

19:33 The Importance of Networking to Personal Branding

26:09 Personal Branding Steps

30:25 How Kit Built Her Own Personal Brand

32:28 Personal Branding in an Overall Marketing Strategy

36:38 Helpful Resources

Related Episodes

Episode 88: The evolution and essentials of personal branding, with William Arruda, Personal Branding Guru

Episode 141: How to use your strengths to develop your personal brand, with Christine Tieri, Gallup Certified Strengths Coach at Chris Tieri Corporation

Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke

About Kit

As a seasoned executive ghostwriter and communications consultant, Kit Huffman leverages years of experience ranging from writing with Fortune 500 c-suite executives, billion-dollar brands and prominent startups. As a result, clients have turned to her to help navigate joining culturally sensitive conversations, celebrating venture capital funding rounds, announcing company layoffs and sharing deeply personal stories.

After years of working as a personal branding strategist, Kit founded SENECA, an executive branding agency, that focuses on amplifying the voices of innovative business leaders. SENECA's team of strategists and ghostwriters foster close relationships with clients to craft attention-grabbing content that strategically shares their personal stories, lessons and expertise to cultivate engaged online communities, become thought leaders within their industries, and build identities separate from their work titles.

This episode is sponsored by:

Pitchcraft - joinpitchcraft.com

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with the media, and his unique celebration gesture, the 'Moose Antlers.' The episode is sponsored by Pitchcraft and includes insights on how PR professionals can benefit from their platform.

00:00 Introduction to The PR Maven® Podcast

01:03 Meet Nancy Marshall: The PR Maven®

01:47 Special Guest: Sam Morse, Professional Ski Racer

02:36 Sam Morse's Skiing Journey

08:14 Public Speaking and Media Relations

15:10 Training and Racing Year-Round

22:59 Social Media and Personal Branding

28:32 Sam Morse Fast Camp and Holistic Athlete Development

33:43 Conclusion and Contact Information About Sam Sam Morse began skiing at the tender age of 23 months at Sugarloaf Mountain in Maine. From playful days on the slopes as a toddler to becoming the number one downhiller in his age group in the FIS race circuit — Sam's journey is indeed incredible. He quickly progressed from local races to global competitions, including the Olympic track in Sochi and the World Cup Finals in Aspen. Sam is also a mechanical engineering student at Dartmouth College.

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.

00:00 Introduction to the PR Maven ® Podcast

01:33 Introducing Guest: Jody Fisher

03:45 A Career Shift From Radio to PR

08:00 How To Think Like a Reporter

16:48 Preparing for Media Interviews

23:39 Why the Press Release Is Not Dead

27:16 How Press Releases Can Be Repurposed for Content Marketing

30:22 The Importance of Video

34:18 Helpful Resources

Nancy's Episode on The PR Podcast: https://podcasts.apple.com/us/podcast/93-nancy-marshall-the-pr-maven-on-building-a-personal-brand/id1528904589?i=1000575350537

Related Episodes

Episode 16: Molly McPherson, Leading-Edge PR Practitioner, Speaker and Executive Coach

How To Build Your Own PR Business With Delaney Vetter – Episode 276

Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree

About Jody

Jody Fisher started his career as a radio reporter in the world's biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don't.

In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He has told stories for clients on a local, national and global scale.

He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business.