The PR Maven Podcast

With the emergence of ChatGPT and other artificial intelligence chatbots, many professionals are concerned about AI's impact on their respective industries. On a daily basis, the anxiety and nervousness are palpable.

Will ChatGPT disrupt my industry? Will it replace my job? How do I compete with AI? These questions are common and legitimate, and the answers to them remain to be seen. That's the nature of disruption: It's not easy to predict whether and to what extent the status quo will change, and it can be hard to cope when change seems inevitable.

But it's important not to overreact. While AI chatbots like ChatGPT are poised to fundamentally alter the nature of work, now is not the time to panic. Armageddon is not upon us.

Continue reading here.

The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in June 2023.

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In November 2000, Scotty Wentzell was born with a serious congenital heart defect and a chromosomal disorder that causes physical and developmental delays. With the help of his parents, Lisa and Scott, and many organizations specializing in assisting people of many different abilities, Scotty has been able to go on amazing adventures throughout his life. Recently, Lisa co-authored a book with Heidi Bullen named, "A Dog and His Boy, The Adventures of Spillway and Scotty," detailing the adventures of Scotty's life with his stuffed dog, Spillway. Listen to this episode to learn more about spreading a message of inclusion and acceptance through storytelling and book talks.

4:00 – Scott describes Scotty's birth.

8:08 – Scotty shares a message.

9:01 – Lisa explains how Spillway and Scotty met and how Spillway got his name.

11:33 – Scotty says how much he has enjoyed being on the book tour.

12:14 – Lisa talks about her career.

15:37 – Lisa explains how her mindset shifted to start writing "A Dog and His Boy" and sharing their story.

19:28 – Heidi shares how she got involved with "A Dog and His Boy."

22:29 – Scott talks about what it has been like to watch Lisa and Heidi on their journey of writing this book.

26:46 – Scott shares his hopes for the book.

30:03 – Scott provides some details on the song that has been written about Scotty and Spillway.

32:10 – Heidi describes what it has been like doing book talks.

36:11 – Lisa reads a testimonial:

"Today was an absolute top moment of my career. It was one of those days that has proven I am doing exactly what I'm supposed to, where I'm supposed to, surrounded by the most amazing staff and students. We were able to create an environment where all our intensive needs students were accepted and successfully together to listen to an incredible story of friendship and acceptance for a full hour. We even got to share the story with our mainstream classes thanks to the power of technology. Inclusion matters. Everyone go out and support the amazing Lisa Wentzell, Scotty and Spillway. They have left a long-lasting impression on us and are the absolute sweetest."

38:14 – Lisa, Scott and Heidi share some resources that have been helpful for them.

Quotes

"The kids just really take to Scotty and that's the whole point. We want them to be comfortable with Scotty. We want them to be comfortable with people like Scotty and not be afraid to go up to them and make a friend, have a friendship, so all the positive stuff that comes out of this makes you want to go back for more." – Lisa Wentzell

"One of the ways we found out about a lot of the activities and organizations that we've engaged with, with Scotty is through other parents, other families and word of mouth. As much as we wanted to tell Scotty's story, we also wanted to shine a light on those organizations and let other families who might be in a similar position know that there is support out there, there are ways to do all these amazing activities no matter what your child's ability may be." – Scott Wentzell

"I think the most important thing that we can do as educators is to teach children how important it is to include everybody, to make sure everybody belongs, to make sure you have empathy and you understand what other people are going through. I think as educators and us being able to go share this book with so many people and touching those lives of the children when they're young just makes for better human beings." – Heidi Bullen

Links:

Listen to Karl Stand's episode on The PR Maven Podcast to hear more about Sugarloaf

Claudia Diller: https://www.claudiadiller.com/index.htm

Central Maine Power: https://www.cmpco.com/

Equip for Living Foundation: https://www.equipforliving.org/

Maine Adaptive Sports and Recreation: https://www.maineadaptive.org/

Special Olympics: https://www.specialolympics.org/

Best Buddies Maine: https://www.bestbuddies.org/maine/

Riding to the Top Therapeutic Riding Center: https://www.ridingtothetop.org/

Pine Tree Camp: https://pinetreesociety.org/camp-home/pinetreecamp/

Portland Wheelers: https://portlandwheelers.org/

Special Surfers: https://www.specialsurfer.org/

The Woodshed at Kennebec Cabin Company: https://thewoodshedmaine.com/

The Studio: https://thestudioportland.com/

About the guests:

Lisa and Scott Wentzell moved to Maine full-time in 1993 when they both took jobs at Sugarloaf. By the late 90s, Lisa was the accounting manager and Scott was the marketing director. When their son, Scotty, was born in November of 2000 with a serious congenital heart defect and what they would soon learn was a chromosomal disorder that causes physical and developmental delays, they decided to move to the Portland area to be closer to his doctors and the services he was going to require.

Lisa became a full-time mom with a career caring for Scotty, while Scott held positions at Thos. Moser handcrafted American furniture, James D. Julia Auctioneers and Maine magazine before his current position at WEX. Lisa and Scott are dedicated to assuring Scotty enjoys all that life has to offer. Lisa recently co-wrote a book with Heidi Bullen called, "A Dog and His Boy, The Adventures of Spillway and Scotty." With the book's success, Lisa and Scotty's purpose now is to share their empowering message of inclusion, acceptance and friendship.

Heidi Bullen is a National Board Certified third-grade teacher at Crescent Park Elementary School in Bethel, Maine, and a published author.

Looking to connect:

Lisa's email: [email protected]

Scott's email: [email protected]

Scott's LinkedIn: https://www.linkedin.com/in/scottwentzell/

Scott's Twitter: @scottwentzell

Scott's Instagram: @scottywentz

Heidi's email: [email protected]

Instagram: @spillwayandscotty

Website: www.spillwayandscotty.com

What is a changemaker and who can become one? In this episode, Dr. Patti Talbot defines what a changemaker is and explains that you don't need to be someone extraordinarily special to make the change you want to see. Patti emphasizes working together to make change and shares some success stories from working with changemakers. Patti also talks about her career in education, founding Blue Roads Education Group, creating her podcast (On Your Own Terms) and public speaking.

3:16 – Patti talks about her career in education and starting Blue Roads Education Group.

5:25 – Patti explains her podcast and interview format.

8:40 – Patti shares when and why she started her podcast.

10:22 – Patti describes her public speaking about changemakers and why you don't have to be special to become a changemaker.

15:37 – Patti defines "changemakers," and shares her hope for changemakers.

20:40 – Patti talks about some success stories from changemakers.

24:41 – Patti shares a resource that has helped her.

Quote

"One of my favorite definitions comes out of the University of Northampton in the United Kingdom, but I've tweaked it a little bit. Their definition of a changemaker is anyone who sees a social or environmental problem and has the skills and the grit to do something about it. Now, I've tweaked that a little bit because what I certainly know is no changemaker actually acts alone, so I've changed it to go this way: a changemaker is someone who sees a social or environmental problem and has the skills and the grit to work with others to do something about it. That 'work with others' in partnership is pretty critical to what it means to be a change maker." – Dr. Patti Talbot, founder and CEO of Blue Roads Education Group

Links:

Nancy's episode on Patti's podcast: https://blueroadseducation.org/2023/06/07/connecting-with-curiosity-featuring-changemaker-nancy-marshall/?fbclid=IwAR01e4fzfIFXC0phQIoubqbIYdsWMq8PRW25s9BYiIoxaGf92L6-UWGWtIM

Heroic Public Speaking: https://heroicpublicspeaking.com/

One of Many: https://oneofmany.co.uk/coaching-certification/

Actually® Making a Difference with Sara Price: https://podcasts.apple.com/gb/podcast/actually-making-a-difference-with-sara-price/id1633274286

About the guest:

Patti is the founder and CEO of Blue Roads Education Group. She cultivates the work of social changemakers who have a longing to create a more equitable, inclusive and healthful world for everyone by helping them develop the specific skills and confidence needed to take courageous action for change.

As a public educator in pre-K through graduate education for more than 35 years, Patti's been a part of the growth journey for people of all ages and stages of life. By focusing on the four big ideas inherent in the company mantra, "Homegrown Solutions for a Patchwork World," she now helps clients honor their roots and transform the way they show up and work with diverse others. Her work helps clients gain the courage needed to transcend their roles as "good citizens" to become "global changemakers," working for equity and justice for all.

Looking to connect:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/pattitalbot/

Website: www.blueroadseducation.org

Podcast: https://winwinwomen.tv/show/on-your-own-terms

Video content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use YouTube for your business and some content ideas to get you started.

1:11 – Why you should create a YouTube channel for your business.

2:13 – YouTube's demographics.

3:28 – How to create a channel.

4:13 – How to create a video, post and edit published content.

6:05 – Content ideas to share on YouTube.

6:38 – When you should upload.

6:58 – How to view analytics.

7:05 – How to delete a YouTube channel.

Links:

Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications: https://marshallpr.com/podcast/episode-228-talking-tiktok-with-anna-mcdermott-account-supervisor-at-marshall-communications/

Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/

Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/

Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/

Episode 244: Twitter Basics: https://marshallpr.com/podcast/episode-244-twitter-basics/

Resources:

https://www.business.com/articles/every-brand-should-have-a-youtube-channel/

https://blog.hubspot.com/marketing/youtube-demographics

https://www.simplilearn.com/tutorials/social-media-marketing-tutorial/youtube-video-ideas#20_good_ideas_for_youtube_videos_in_2023

https://blog.hubspot.com/marketing/best-time-to-post-youtube

https://support.google.com/youtube/answer/55759?hl=en#zippy=%2Chide-your-channel-temporarily%2Cdelete-your-channel-permanently

Jason Mudd brings his PR expertise to this episode as he talks about PR's role in your marketing strategy. Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising and why PR is so effective compared to advertising. Jason also shares an example of how it is important to take a holistic approach to your marketing or PR strategy.

3:18 – Jason explains how he took the "traditional" path to PR by starting his career as a journalist.

12:34 – Jason shares some common PR mistakes, including most people not knowing what PR is.

19:16 – Jason talks about his podcast and public speaking.

20:27 – Jason reviews some PR topics, tips and trends he is passionate about.

29:58 – Jason explains the difference between PR and advertising.

36:38 – Jason continues by talking about why PR is more of a long game compared to advertising.

40:37 – Jason shares some resources that have been helpful to him.

Quote

"Every once in a while, I try to disrupt that process and say, 'Hey, let's stop doing something, or let's do less and try to accomplish more.' Doing less means we're more focused and we might be able to do more or get more value out of it. For a while, I disrupted our engine and I started removing pieces from the equation. We cut back on the number of episodes of podcasts we were producing, we cut back on our Google AdWord spend and things like that. We cut back on the amount of PR we were doing for ourselves and then we noticed our inbound leads are down. Right? What happened? Then we started slowly adding things back. What we've discovered is it doesn't seem to matter what we bring back, it needs everything. It needs a holistic approach to work its best." – Jason Mudd, CEO and Managing Partner at Axia Public Relations

Links:

Safe Harbor Boys Home: https://safeharboracademy.com/

Heroic Public Speaking: https://heroicpublicspeaking.com/

Listen to learn more about AI in PR:

• Episode 234: The Future of AI in Public Relations, With Parry Headrick and Chris Penn

• Episode 239: The Latest on SEO, Content Marketing and AI, With Dale Bertrand, Founder and President of Fire&Spark

• How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations

"The Fall of Advertising and the Rise of PR" by Al and Laura Ries: https://www.amazon.com/Fall-Advertising-Rise-PR/dp/0060081996

"The 4-Hour Workweek" by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357

"The 4-Hour Body" by Timothy Ferriss: https://www.amazon.com/4-Hour-Body-Uncommon-Incredible-Superhuman/dp/0307704610

"Brandscaping" by Andrew M. Davis: https://www.amazon.com/Brandscaping-Unleashing-Partnerships-Andrew-Davis/dp/0983330786

About the guest:

The World Communication Forum named Jason Mudd as North America's top PR leader in 2023. He is a trusted adviser and dynamic strategist to some of America's most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort and Verizon. He's the CEO and managing partner of Axia Public Relations. Forbes magazine named Axia Public Relations as one of America's best PR agencies. Jason is an accredited public relations practitioner, professional public speaker, author, podcaster and entrepreneur.

Looking to connect:

LinkedIn: https://www.linkedin.com/in/jasonmudd/

Twitter: @jasonmudd9

Website: www.axiapr.com

Podcast: OnTopOfPR.com

Not all professions teach you how to run a business during your studies. What do you do when you open your own business but don't know how to promote it? In this episode, Dr. Phil Finemore talks about his career path and how he launched his own business. Dr. Phil shares some of the ways he learned to promote WorkFitME Mobile PT using networking to grow his audience. Dr. Phil also describes his approach to physical therapy and Nancy shares her physical therapy journey.

3:55 – Dr. Phil explains how having physical therapy got him interested in the field and why he decided to make it his career.

5:45 – Nancy tells her physical therapy story and Dr. Phil explains what sets his business apart.

10:03 – Through a holistic approach, Dr. Phil talks about how physical therapy can help treat and prevent injuries.

14:33 – Dr. Phil describes his podcast, the Strength For Your Purpose Podcast.

18:28 – Dr. Phil explains how he promotes his business, mainly through networking.

22:40 – Dr. Phil shares how he learned about audience targeting.

24:23 – Dr. Phil provides some resources that have helped him.

Quote

"People come to us for our therapists. They don't come to us because we're WorkFitME Mobile PT, our therapists and our therapist reputation have made people aware of WorkFitME Mobile PT, but they trust us because we deliver the care. I think even more so in our fields, it's our reputation, the therapist's reputation within the practice [so] personal branding is our number one form of marketing and PR. …People need to know we're working on their bodies, we're helping their livelihood, we're not selling you a car or something…We have a direct impact on their life and their ability to provide and enjoy their life, so that's huge." – Dr. Phil Finemore, PT, DPT, owner of WorkFitME Mobile Physical Therapy

Links:

Listen to Gale Auclair's episode on The PR Maven® Podcast to learn more about the Trek Across Maine.

Listen to Karl Strand's episode on The PR Maven® Podcast to learn more about Sugarloaf.

Listen to Kevin Hancock's episode on The PR Maven® Podcast.

Dirigo Fitness: https://www.dirigofitness.com/

EA Fitness and Performance: https://eafitnessandperformance.com/

Perfect Fit Health and Fitness: https://perfectfithealthandfitness.com/

Uncaged Clinician: https://www.uncagedclinician.com/

Business of Shared Leadership: https://www.thebusinessofsharedleadership.com/

The GM Shuffle: https://podcasts.apple.com/us/podcast/the-gm-shuffle-with-michael-lombardi-and-femi-abebefe/id1458884463

About the guest:

Dr. Phil Finemore received his Bachelor of Science in Kinesiology in 2013 and his Doctorate of Physical Therapy in 2015 from Husson University in Bangor, Maine. Dr. Phil has spent the last eight years treating a variety of neurological and musculoskeletal conditions in outpatient orthopedic clinics in southern Maine. That experience has proven time and time again that way too many people are being passed around from provider to provider, spending more time in pain and less time living the abundant life they have worked so hard to achieve. That has become Dr. Phil's goal: help busy Maine professionals, executives and business owners improve their physical performance to live a happy, healthy and wealthy life with their loved ones. Dr. Phil doesn't work for insurance companies, he works with his clients, getting them results that lead to more abundance in every aspect of life. His mission is to make sure the dreams and aspirations of each of his clients aren't derailed by preventable injury and pain. Dr. Phil became a physical therapist to help people and that is the number one goal at WorkFitME.

Originally from Oakland, Maine, Dr. Phil is an avid outdoorsman and enjoys playing guitar in his spare time. He and his wife, Mallory, welcomed their first child, Brielle, in May of 2019 and another daughter, Sawyer, in September 2022.

Looking to connect:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/drphilptdpt/

Twitter: @drphilptdpt

Twitter: @workfitme

Website: workfitme.com

Podcast: https://podcasts.apple.com/us/podcast/strength-of-purpose-podcast/id1549770648

Twitter has been in the news a lot recently following Elon Musk's acquisition of the company. While Twitter has undergone many changes and faced criticism recently, the platform is still a great place to help your business connect with the media and with your audience. In this episode, Nancy takes a look at some of the reasons you should consider creating a Twitter account and how to use Twitter once your account has been created.

1:04 – Why you should create a Twitter profile for your business.

3:44 – Twitter's demographics.

4:40 – How to create a profile.

5:52 – How to post.

6:21 – Content ideas to share on Twitter.

7:30 – When you should post.

8:02 – How to view analytics.

8:10 – How to delete a Twitter profile.

Links:

Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/

Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/

Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/

Resources:

https://thesocialshepherd.com/blog/twitter-statistics#:~:text=Here's%20an%20overview%20of%20Twitter's,year%20olds%3A%2038.5%25%20of%20users

https://business.twitter.com/en/basics/what-to-tweet.html

https://sproutsocial.com/insights/best-times-to-post-on-twitter/

https://blog.hootsuite.com/how-often-to-post-on-social-media/#:~:text=Twitter%3A%20Post%20between%202%20and,and%205%20times%20per%20week.

Let's face it: Public speaking is hard. It can be scary, too.

There's an old saying that people fear public speaking even over death, and there is some truth to it. Millions of Americans are terrified of speaking in public. It's understandable: Many people think that going on stage lays them bare. It can feel like the audience sees inside your brain or your soul. But over time, repetition mitigates that dread or fear. Practice may not make perfect since public speaking is still difficult, but it can at least make you more comfortable on stage. It's like anything else: You won't become a faster runner if you never run.

Self-improvement stems from self-awareness. For example, I have always been a social, outgoing person who values personal and professional connections, and I've never had a crippling fear of public speaking. But I knew that my public speaking wasn't perfect — my delivery could be sharper, my stories could be more interesting, my jokes could be funnier and so on. With that in mind, I decided to take a public speaking class. After months of training, I eventually graduated from the program, officially attaining the status of a professionally trained public speaker. The experience changed my life, and I honestly couldn't recommend it more.

Continue reading here.

The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in May 2023.

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Instagram is an important social media platform for businesses that have great visuals to share with their audience, such as delicious food photos, cute animals and much more. Instagram's largest audience is comprised of people ages 18 – 34. If your core audience falls into that age group, this is another good reason for your business to be on Instagram. In this episode, find out how to create an Instagram profile, make a post, and determine what content you should be posting and when. This episode also includes how to schedule and delete posts, or how to delete the entire profile.

1:39 – Why you should create an Instagram profile for your business.

3:05 – Instagram's demographics

4:16 – How to create a profile and connect it with your Facebook page.

5:41 – How to post.

6:44 – Content ideas to share on Instagram.

8:02 – When you should post.

8:41 – How to schedule posts and view analytics.

9:01 – How to delete an Instagram profile.

Links:

Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/

Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/

Resources:

https://sproutsocial.com/insights/instagram-stats/

https://sproutsocial.com/insights/best-times-to-post-on-social-media/#instagram-times

LinkedIn is a business-focused social media platform that is excellent for professional networking and recruiting. For this reason, LinkedIn is very important for your business. Not only does it help connect your business with potential employees, but it helps show your company culture and allows employees to connect with one another on the platform. LinkedIn's "About" section also ranks very well on Google, helping boost your search engine rankings. In this episode, find out how to get set up and start posting on LinkedIn.

1:39 – Why you should create a LinkedIn page for your business.

3:10 – LinkedIn's demographics

3:53 – How to create a page.

5:21 – How to post.

5:44 – Content ideas to share on LinkedIn.

6:39 – When you should post.

7:09 – How to schedule posts and view analytics.

7:25 – How to delete a LinkedIn page.

Links:

Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/

Resources:

https://thesocialshepherd.com/blog/facebook-statistics#:~:text=71.43%25%20of%20the%20entire%20US,have%20an%20account%20on%20Facebook

https://blog.hubspot.com/marketing/facebook-post-ideas

https://sproutsocial.com/insights/best-times-to-post-on-social-media/

https://influencermarketinghub.com/best-times-to-post-on-linkedin/