The PR Spotlight

John Maroon and Mitchell Schmale talk with veteran news anchor Jamie Costello about broadcast TV trends and how the newsroom has evolved as he celebrates 30 years with Baltimore's ABC affiliate, WMAR-TV. 

Jamie Costello wears Baltimore on his sleeve. Raised in Rosedale, Jamie joined WMAR-TV May 29, 1987. He co-anchors ABC2 News at 5,6 and 11. 

He has reported on Baltimore's successes and falls. Jamie roots for the Ravens, Orioles and is a fan of making his town better.  His "2 Good 2 Be True" segment is a perfect fit for bragging about good news. When not on the air he is in the community serving as an emcee for numerous organizations. You can follow Jamie on Twitter @JamiefromABC.

Greater Baltimore Medical Center (GBMC) Marketing Director, Greg Shaffer, joins the Maroon PR team to discuss the intersection of earned, paid and owned media and how organizations should be embracing story telling through all media channels. The team also discusses how organizations can create digital content and use it to enhance earned media and owned media efforts, as well as some new trends in paid vs earned media. 

Earned media includes press coverage, social media mentions, shares and retweets, product or company reviews, and blog posts authored outside your company. Increasing the visibility and reach of your content through social media engagement will increase your earned media.

Paid media is the simplest to understand of the three channels, consisting of any marketing that you pay for. Traditionally this would include TV adverts, radio spots, and print advertising.

Owned media consists of the content you create and publish on a channel you own. This includes your website and blog, any e-books and white papers you publish, and the content you distribute on your social media channels.

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In this episode of The Spotlight, Maroon PR’s VP of New Media joins John Maroon to discuss how social media has changed public relations. The team also talks with Ryan Sharrow, Managing Editor of the Baltimore Business Journal, about the impact social media is having on the news industry. 

It's no secret that social media has changed how the world communicates. Maroon PR discusses how the PR industry has evolved with the rise of social media. John and Jen discuss the tough job communications pro's have when it comes to navigating crisis communications, getting involved in sensitive conversations and dealing with social media backlash. 

Ryan Sharrow of the Baltimore Business Journal joins the show to discuss how social media is impacting the news industry. He shares insight on how journalists are incorporating social media into daily reporting and balancing personal use of social media.

The Press Release: Is it alive or dead?

Legend has it that the press release was born following a train wreck in 1906, in Atlantic City, N.J., that left more than 50 people dead. The train was owned by Pennsylvania Railroad, one of Ivy Lee’s clients. In response to the disaster, he convinced the railroad to issue a statement about what had transpired. In doing so, he set in motion the practice of the press release for companies to address issues important to them, or, in the case of the railroad, to offer an explanation of the facts about an event. The New York Times was said to have been so impressed by Lee’s release that the newspaper printed it exactly as Lee had written it.

In this episode, Maroon PR explores the value of the press release in today’s 24/7 digital media world. Although it’s rare for media outlets to use press releases verbatim, is it still an important tool for both PR pros and journalists in reporting facts or building a story? Listen as we discuss the topic.

In this introductory episode of The PR Spotlight, John Maroon, Owner and President of Maroon PR, introduces staff members Jen Bloomer, Chris Daley and Alex Jackson. Together, the team touches on the evolution of media and the PR landscape, and go on to discuss how podcasts are becoming a popular medium for storytelling.  

With this podcast, the Maroon PR team hopes to explore hot button issues in public relations and shine a light on the growth of the industry. Have a topic you'd like to hear us discuss? Leave us a comment on Twitteror Facebook!  

Maroon PR is an integrated public relations and social media agency serving an array of clients across the nation.  Established in 2006, the firm is based in the Baltimore-Washington, D.C. corridor. Learn more at maroonpr.com.