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SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.
Work with us → www.Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
HARO died. Then it came back. Now it's rebranding again — and there's a brand new AI tool in the mix too.
If you've been trying to get your product featured in the press and you're not sure which free tools are actually worth your time right now, this video breaks it all down — from a product brand's perspective.
We're covering:
Why HARO is genuinely useful for product brands (and how to actually use it)
The history of what went wrong with Cision and Connectively — and why it matters now
How Featured.com brought HARO back in 2025 with better spam filters and source verification
The brand-new changes happening as of June 2026 — Connectively is back, and Featured.com is relaunching as an AI co-pilot for PR
Our honest take on what to actually use, and how to build it into your PR strategy
This is the most current breakdown of these tools you'll find — and it's built for founders, not PR agencies.
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
Work with us → www.visibilityonpurpose.com
Sign up for Qwoted (our top recommendation): https://www.qwoted.com/?via=VOP — use code VOP for $50 off!
(We are an affiliate and may make a small commission if you sign up with our link!)
👉 Connect with us!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
YouTube: https://www.youtube.com/@visibilityonpurpose
#HARO #Connectively #FeaturedCom #PRTools #ProductBrandPR #EarnedMedia #VisibilityOnPurpose #PRStrategy #FounderTips #PRTips2026
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose
By Bridget Sicsko and Lydia Bagarozza4.9
7777 ratings
SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders.
Work with us → www.Work with us → www.visibilityonpurpose.com
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
HARO died. Then it came back. Now it's rebranding again — and there's a brand new AI tool in the mix too.
If you've been trying to get your product featured in the press and you're not sure which free tools are actually worth your time right now, this video breaks it all down — from a product brand's perspective.
We're covering:
Why HARO is genuinely useful for product brands (and how to actually use it)
The history of what went wrong with Cision and Connectively — and why it matters now
How Featured.com brought HARO back in 2025 with better spam filters and source verification
The brand-new changes happening as of June 2026 — Connectively is back, and Featured.com is relaunching as an AI co-pilot for PR
Our honest take on what to actually use, and how to build it into your PR strategy
This is the most current breakdown of these tools you'll find — and it's built for founders, not PR agencies.
🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured
Work with us → www.visibilityonpurpose.com
Sign up for Qwoted (our top recommendation): https://www.qwoted.com/?via=VOP — use code VOP for $50 off!
(We are an affiliate and may make a small commission if you sign up with our link!)
👉 Connect with us!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
YouTube: https://www.youtube.com/@visibilityonpurpose
#HARO #Connectively #FeaturedCom #PRTools #ProductBrandPR #EarnedMedia #VisibilityOnPurpose #PRStrategy #FounderTips #PRTips2026
Support the show
NEXT STEPS:
Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan
DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty
SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP
Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured
Connect with us on and off the pod!
Website: www.visibilityonpurpose.com
Instagram: https://www.instagram.com/visibilityonpurpose/
Youtube: https://www.youtube.com/@visibilityonpurpose