Tara Reid has been CEO of Havas Formula since 2023, leading the firm that is part of the Havas network. 

She talks about the agency’s work, and discusses the biggest marketing and communications story of the year: the 2024 presidential election and Donald Trump’s return to the White House. 

Plus, industry news such as PRSA’s CEO stepping down and major people moves at Takeda, FleishmanHillard and PRWeek’s parent company, Haymarket Media. 

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