Even with a new president, the future of TikTok is still uncertain. 

One bidder for the app is Project Liberty, which is mounting what it calls a “people’s bid” for the ByteDance-owned video-based social media network. If the organization, which was founded by businessman Frank McCourt, is successful, it could place the platform under U.S.-based ownership, satisfying the law that banned TikTok in its current structure. 

Joining The PR Week podcast this week is Tomicah Tillemann, president of Project Liberty, who explains how a deal could take place, what a new version of TikTok would look like and how his organization wants to get rid of the “neo-feudal framework” of the internet. 

Plus, the biggest marketing and communications news of the week, including the first briefing from new 

White House Press Secretary Karoline Leavitt

, a Super Bowl marketing preview, Target’s decision to pull back diversity, equity and inclusion programs, recent 

deals and people moves at Shake Shack and Lyft. 

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