The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact. 

That’s one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy’s disciplines work together on a big campaign, and when they partner with other WPP firms.

Plus, the biggest marketing and communications news of the week, such as 

Pop-Tarts asking Taylor Swift for her homemade recipe, Pepsi’s global rebrand and lessons learned from working with influencers. 

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