The PR Week

The PR Week, 4.7.2022: David Lowey, marcoms and operations, Atari VCS and Atari Video Games


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On the latest edition of The PR Week, Atari’s David Lowey sits in to talk about his company’s 50th anniversary and the sheer scale of the gaming industry. 

Plus: 

  • Major people moves at HP, McDonald’s, the Federal Reserve Bank of San Francisco, BCW, Marina Maher Communications and Disney
  • Jen Psaki reportedly negotiating for her own show on Peacock; 
  • The somewhat overshadowed Grammy Awards; 
  • Ukrainian marketers’ and PR pros’ efforts; 
  • Ruder Finn acquires Peppercomm.

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The PR WeekBy Steve Barrett, PRWeek

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