The latest guest on The PR Week is helping explain fusion to the world and why it might soon be a part of people’s everyday lives. 

Joe Paluska is chief marketing officer of Commonwealth Fusion Systems, which spun out of the Massachusetts Institute of Technology and is now the world’s largest fusion company. He talks about making a complicated technology understandable to the public and explains how his company works with influencers and content creators. 

Plus, PRWeek associate news editor Jess Ruderman interviews Frank Washkuch about the Cannes Lions International Festival of Creativity and main takeaways from the event.

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