Dominic Carr joined Lyft as its VP of communications in mid-2021 and has been driving its comms strategy in new directions ever since, growing its communications team and adding new kinds of roles, all while reevaluating its agency partnerships. 

He talks about those processes, Lyft launching a media division and the differences between the U.S. and U.K. media markets in the latest edition of The PR Week. 

Plus: 

-The end — or maybe not — of the Choco Taco; 

-ICF Next winding down some services; 

-Tazo’s regenerative campaign

And much more.

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