The PR Week

Podcast topics:

- Littman talks about her three-year tenure as MSL U.S. CEO, how the agency's culture shifted during COVID-19, how MSL redefined and repositioned itself as a "midsized" agency while staying true to its identity and more;

- How Korean K-pop supergroup BTS created an organic branding opportunity for fast-food chain Chipotle Mexican Grill and how the restaurant quickly created an activation to target BTS’s super-fan “army”;    

- On the drama surrounding M&M's mascot redesign, which made the female M&M’s mascots “less sexy” and angered some conservative commentators like Fox News’ Tucker Carlson;  

- How celebrities and influencers' influence interacts with brand decisions and public perception, from Peter Dinklage's comments on Disney's Snow White to Neil Young's threat to pull his content from Spotify over Joe Rogan's COVID-19 vaccination coverage;     

- Discussing the appointment of Procter & Gamble’s chief communications officer Damon Jones as chair of this year’s PRWeek Global Awards jury;

- On the challenges women's health brands face on social media platforms, which sometimes censor female-centric health messaging as sexually explicit or inappropriate;

- Looking at the CDC’s latest COVID-19 vaccination activation, which targets travel-hungry millennials and Gen Zers’ FOMO — fear of missing out — to encourage getting the jab;

- Peloton faces pressure from activist investor Blackwells Capital to find a new CEO and possibly sell the company following falling stock prices. 

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Podcast topics:

- Rafferty talks about starting a new role and taking on more responsibility during her largely remote tenure at Wells Fargo, moving from the agency world to running comms for a large financial institution, the future of live events and business conferences and more.

- Discussing the details of IPG Dxtra CEO Andy Polansky’s plans to retire after a 38-year career and the future of Weber Shandwick and IPG Dxtra;

- The implications of Edelman’s latest Trust Barometer report, which found consumer trust has declined across media, government and business;

- On the potential benefits and risk of Unilever’s bid for the consumer healthcare arm of GSK;

- The key players on GM’s revamped comms team, which included hiring for 20 new positions and reconfiguring existing teams;

- On IBM's Jonathan Adashek moving into a new communications role to include marketing;

- On Microsoft’s move to acquire Activision Blizzard for nearly $70 billion in the largest-ever gaming sector deal of its kind and what it means for the future of the metaverse and ongoing PR crises at Activision Blizzard.

PRWeek.com

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Podcast topics:

- Levick talks about running a boutique agency focused on crisis commutations, the evolution of crisis communications over the last several decades — especially during the turbulent Trump administration — working with potentially controversial foreign governments, what mainstream media gets wrong about PR professionals and more;

- Discussing the details of IPG Dxtra CEO and Weber Shandwick executive chairman Andy Polansky’s planned retirement, which he announced on January 12. What’s next for Polansky after the June exit date?;

- The latest on Edelman’s climate change principles. Edelman recently completed a client review and released a set of principles guiding which companies from which it will a ccept work. The firm had faced pressure from activist groups over its past work with fossil fuel clients such as ExxonMobil;

- What is Wordle and why is every brand Twitter account suddenly tweeting green and yellow square emoji?;

- A study from PR firm DKC looks at how different generations use social media sources for news and other information, and at which generations are least trustful of online news sources;

- Recapping the latest people moves at BCW, Ketchum, M Booth Health, Caris and more;

- PRWeek has opened submissions for its annual agency rankings table, part of PRWeek’s Agency Business Report. Learn more here.

PRWeek.com

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This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Sabrina Sanchez, reporter for PRWeek and Campaign US.

Podcast topics:

- What does "Web 3.0" really mean? What's going on in "the metaverse?" And what does it all mean for communicators in the year ahead? A look at the evolving tech sector with a focus on brands, including Twitch, Rec Room, Zynga and more;

- The future of the media landscape, including Ben Smith's exit from The New York Times to launch a media organization. Plus, the continued workplace and industry disruption caused by COVID-19, the "great resignation;"

- What’s in store for hospitality sector comms vet K.C. Kavanagh after joining AT&T as chief communications officer of AT&T Services;

- Recapping the latest M&A news in the comms tech sector, including Symphony Technology Group’s acquisition of Kantar Reputation Intelligence, PRgloo and Onclusive;

- The latest in agency news, including the departure of United Entertainment Group president Mary Scott, Pinta’s rebrand and more;

- A play-by-play of PRWeek's six things to engage with in January.

PRWeek.com

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Creative + connected = effective. This is an equation for modern marcomms. Some exciting new ways technology brings this to fruition are discussed during this podcast.

PRWeek.com

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Podcast topics:

- Teranishi talks about the PR scene in Hawaii, the branding around and misconceptions of Hawaii regarding tourism, business and culture, the resurgence of indigenous Hawaiian culture and more;

- Recognizing this year’s class of six influential inductees into PRWeek’s Hall of Fame, which comprised General Mills’ Jano Cabrera, Golin’s Fred Cook, Joe Evangelisti from JPMorgan Chase, Flowers Communications’ Michelle Flowers Welch, HP’s Karen Kahn and Zeno’s Barby Siegel; 

- On this year’s list of Best Places to Work agencies and teams, plus breaking down notable insights and trends gathered from their employees’ survey responses; 

- Discussing Publicis Group’s newly announced work abroad program that gives all its employees the option to work in any of the countries where the holding company maintains an office for up to six weeks per year;  

- This week’s notable people moves, including Geoff Morrell’s move from BP to Disney to replace Zenia Mucha and Real Chemistry’s new CEO as founder Jim Weiss moves upstairs;

- How members of the K-pop supergroup BTS racked up millions upon millions of collective followers within days of setting up individual Instagram accounts.

PRWeek.com

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Podcast topics:

- Ross talks about her position as Edelman US CEO six months into her tenure, how her work in the public political comms sector informs her work in the private sector, what a "great day" at Edelman looks like, the strides that have been made regarding diversity at the top of the PR industry (and how much work remains to be done) and more;   

- Discussing the onset of the Omicron variant of COVID-19 and its potential — and realized — impacts on the comms industry and larger economic impact;

- The controversy surrounding TikTok influencer Kyle Scheele’s Kum & Go prank that wasn’t really a prank after all and what it says about influencer marketing and the need for authenticity and transparency; 

- Recapping notable holiday activations around Thanksgiving and looking forward to end-of-year holiday campaigns;

- What’s next for Twitter after the resignation of Jack Dorsey;

- Notable merger and acquisition news this week, including a big investment in ICR and more.

PRWeek.com

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