The PR Week

In this second of a five-podcast series, Wendell Calhoun, marketing operations manager at Syngenta, and Caryn Caratelli, principal and MD, G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss unsung heroes of American society — farmers and the agribusiness sector — and how their story of tech sophistication and unique challenges is being told to an audience far more interested in it than ever. 

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Podcast topics:

1:36 - Bentley talks about becoming an agency CEO during the unprecedented year that was 2020, how organizations can and should respond to social and political movements and more.    

14:17 - An Edelman Trust Barometer midyear report says business is now the most trusted institution — how can business leaders deliver on that mandate?

17:31 - President Joe Biden made an unscheduled appearance in Dearborn, Michigan, this week to test-drive a Ford F-150 Lightning electric pickup truck.

23:27 - Finn Partners is buying itself out of Stagwell Group. Where does the agency go from here?

26:01 - Mask communication: Who's been doing it well... and who's been doing it badly.

32:28 - What's going on at TikTok/ByteDance as the cofounder and CEO steps down?

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Podcast topics:

0:44 - Ferraro talks about P&G’s The Visibility Project, the importance of intersectionality in advertising, how brands can promote more inclusive offerings and more

15:59 - Ketchum's Rob Flaherty retires

19:37 - The all-you-can-drink milkshakes activation at IHOP, courtesy of Adam Sandler

22:31 - Massachusetts sues Publicis Health over its work for Purdue Pharma during the opioid epidemic

25:31 - Remembering the life of veteran PR pro Julian Read, who briefed the press after the Kennedy assassination

27:45 - Tech sector people moves with new comms leads at Apple and Cisco

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Podcast topics:

2:06 - Emerson Barnes talks about the coronavirus pandemic’s impact on the national and global travel economy, the industry’s plans for 2021, how to communicate with a travel-wary public and more

20:55 - Weber Shandwick loses Honeywell to Finn Partners, Michelin to Ketchum

22:57 - Reviewing the Facebook oversight committee's Donald Trump verdict

24:45 - Politics at work: the Basecamp saga

30:02 - Agency holding companies: MDC + BlueFocus

31:56 - CVS + Walgreens face vaccine waste backlash

35:18 - Interesting people moves: Deisha Barnett to UPS, Julie Townsend to AmEx, a Golin healthcare promotion and more

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Jen Lowney, head of business and corporate communications at Citi, and Anne Green, principal and managing partner at G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss hybrid consumer solutions, trust, equity and access and a host of key issues that are helping reshape the future in the financial services sector.

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Podcast topics:

0:52 - Yang talks about event discovery platform Playground, how it connects creators and event coordinators with digital audiences, the team behind the platform and more. 

12:03 - How the NFL draft has evolved with activations moving to digital platforms like Clubhouse and possibly into online games

16:18 - A case study on IHOP’s sizzling bacon activation on Clubhouse

19:42 - Tesla reaffirms its no-PR-department strategy

21:59 - Reactions to President Joe Biden's first State of the Union address

26:25 - Holding company Q1 results, with an eye on IPG and WPP earnings

28:41 - Merger and acquisition trends, including Gregory FCA’s Affect pickup  

29:42 - Remembering Aaron Cushman’s life and PR career

31:02 - People moves this week, including Jen Crichton, Josh Passman, Una Pulizzi and more.

PRWeek.com

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