On this week's edition of <a href="https://www.prweek.com/us/podcasts" rel="noopener noreferrer">The PR Week</a>, Nick Ashooh, senior director of corporate and executive communication at <a href="https://www.prweek.com/article/1956695/agency-business-report-2026-apco" rel="noopener noreferrer">APCO</a>, joins us to talk about corporate reputation, what it takes to navigate today's complex stakeholder environments and working in Saudi Arabia. Plus, the biggest marketing and communications news of the week, including Golin Ketchum <a href="https://www.prweek.com/article/1971842/golin-ketchum-wins-national-tobacco-education-campaign-cdc" rel="noopener noreferrer">winning a national tobacco education campaign</a>, Edelman helping Betty Crocker <a href="https://www.prweek.com/article/1971626/betty-crocker-sweetens-105th-birthday-nationwide-museum-ice-cream-bash" rel="noopener noreferrer">celebrate its 105th birthday</a>, Chipotle's <a href="https://www.prweek.com/article/1971730/chipotle-composes-corn-flutes-jalapeno-trumpets-from-ground-sound-jingle" rel="noopener noreferrer">viral vegetable instrument campaign</a>, brands <a href="https://www.prweek.com/article/1971490/beyond-hispanic-heritage-month-why-year-round-hispanic-engagement-non-negotiable" rel="noopener noreferrer">moving beyond Hispanic Heritage Month</a>, new data showing Gen Z <a href="https://www.prweek.com/article/1971736/survey-gen-z-uses-social-media-trusted-election-info-source" rel="noopener noreferrer">uses social media as its most-trusted election info source</a>, <a href="https://www.prweek.com/article/1971726/karoline-leavitt-latest-former-trump-press-secretary-join-fox-news" rel="noopener noreferrer">Karoline Leavitt joining Fox</a> and key executive moves at <a href="https://www.prweek.com/article/1971837/brunswick-hires-ex-mckinsey-global-comms-leader-ramiro-prudencio" rel="noopener noreferrer">Brunswick</a> and <a href="https://www.prweek.com/article/1971835/ex-fgs-crisis-lead-joins-sanctuary" rel="noopener noreferrer">Sanctuary</a>.  
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On this week's edition of The PR Week, Nick Ashooh, senior director of corporate and executive communication at APCO, joins us to talk about corporate reputation, what it takes to navigate today's complex stakeholder environments and working in Saudi Arabia. Plus, the biggest marketing and communications news of the week, including Golin Ketchum winning a national tobacco education campaign, Edelman helping Betty Crocker celebrate its 105th birthday, Chipotle's viral vegetable instrument campaign, brands moving beyond Hispanic Heritage Month, new data showing Gen Z uses social media as its most-trusted election info source, Karoline Leavitt joining Fox and key executive moves at Brunswick and Sanctuary. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's edition of <a href="https://www.prweek.com/us/podcasts" rel="noopener noreferrer">The PR Week</a>, Nick Ashooh, senior director of corporate and executive communication at <a href="https://www.prweek.com/article/1956695/agency-business-report-2026-apco" rel="noopener noreferrer">APCO</a>, joins us to talk about corporate reputation, what it takes to navigate today's complex stakeholder environments and working in Saudi Arabia.&nbsp;Plus, the biggest marketing and communications news of the week, including Golin Ketchum <a href="https://www.prweek.com/article/1971842/golin-ketchum-wins-national-tobacco-education-campaign-cdc" rel="noopener noreferrer">winning a national tobacco education campaign</a>, Edelman helping Betty Crocker <a href="https://www.prweek.com/article/1971626/betty-crocker-sweetens-105th-birthday-nationwide-museum-ice-cream-bash" rel="noopener noreferrer">celebrate its 105th birthday</a>, Chipotle's <a href="https://www.prweek.com/article/1971730/chipotle-composes-corn-flutes-jalapeno-trumpets-from-ground-sound-jingle" rel="noopener noreferrer">viral vegetable instrument campaign</a>, brands <a href="https://www.prweek.com/article/1971490/beyond-hispanic-heritage-month-why-year-round-hispanic-engagement-non-negotiable" rel="noopener noreferrer">moving beyond Hispanic Heritage Month</a>, new data showing Gen Z <a href="https://www.prweek.com/article/1971736/survey-gen-z-uses-social-media-trusted-election-info-source" rel="noopener noreferrer">uses social media as its most-trusted election info source</a>, <a href="https://www.prweek.com/article/1971726/karoline-leavitt-latest-former-trump-press-secretary-join-fox-news" rel="noopener noreferrer">Karoline Leavitt joining Fox</a> and key executive moves at <a href="https://www.prweek.com/article/1971837/brunswick-hires-ex-mckinsey-global-comms-leader-ramiro-prudencio" rel="noopener noreferrer">Brunswick</a> and <a href="https://www.prweek.com/article/1971835/ex-fgs-crisis-lead-joins-sanctuary" rel="noopener noreferrer">Sanctuary</a>. &nbsp;
<a href="https://www.prweek.com/us" rel="noopener noreferrer">PRWeek.com</a>Theme music provided by <a href="https://triplescoopmusic.com/" rel="noopener noreferrer">TRIPLE SCOOP MUSIC</a>Jaymes - First One Follow us: <a href="https://twitter.com/PRWeekUS?s=20&amp;t=wPPDipcnLv9QYWjHWJKoyQ" rel="noopener noreferrer">@PRWeekUS</a><a rel="noopener noreferrer">Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com" rel="noopener noreferrer">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

The PR Week, 10.8.2026: Nick Ashooh, APCO

The SVP and CCO of Ancestry joined The PR Week to discuss data-driven and inclusive storytelling and the success of the company during the pandemic.

The PR Week: 1.15.2021: Julie Miller, Ancestry

They also discussed the <a href="https://www.prweek.com/article/1704358/2021-edelman-trust-barometer-plague-mistrust-follows-covid-19">2021 Edelman Trust Barometer</a>, <a href="https://www.prweek.com/article/1704501/inside-pumpkin-pet-insurances-indoguration-event-major-biden">Pumpkin Pet Insurance’s “indoguration” event</a>, <a href="https://www.prweek.com/article/1704221/pfizer-dini-von-mueffling-communications-launch-vaccine-confidence-campaign">Pfizer’s vaccine confidence campaign</a>, the <a href="https://www.prweek.com/article/1704190/prsa-names-linda-thomas-brooks-ceo">PRSA naming Linda Thomas Brooks as CEO</a> and more. 
<a href="https://www.prweek.com/us" target="_blank">PRWeek.com</a>Theme music provided by <a href="https://triplescoopmusic.com/" target="_blank">TRIPLE SCOOP MUSIC</a>Jaymes - First One Follow us: <a href="https://twitter.com/PRWeekUS?s=20&t=wPPDipcnLv9QYWjHWJKoyQ" target="_blank">@PRWeekUS</a><a target="_blank">Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

They also discussed the 2021 Edelman Trust Barometer, Pumpkin Pet Insurance’s “indoguration” event, Pfizer’s vaccine confidence campaign, the PRSA naming Linda Thomas Brooks as CEO and more. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They also discussed the <a href="https://www.prweek.com/article/1704358/2021-edelman-trust-barometer-plague-mistrust-follows-covid-19" rel="noopener noreferrer">2021 Edelman Trust Barometer</a>, <a href="https://www.prweek.com/article/1704501/inside-pumpkin-pet-insurances-indoguration-event-major-biden" rel="noopener noreferrer">Pumpkin Pet Insurance’s “indoguration” event</a>, <a href="https://www.prweek.com/article/1704221/pfizer-dini-von-mueffling-communications-launch-vaccine-confidence-campaign" rel="noopener noreferrer">Pfizer’s vaccine confidence campaign</a>, the <a href="https://www.prweek.com/article/1704190/prsa-names-linda-thomas-brooks-ceo" rel="noopener noreferrer">PRSA naming Linda Thomas Brooks as CEO</a> and more.&nbsp;
<a href="https://www.prweek.com/us" rel="noopener noreferrer">PRWeek.com</a>Theme music provided by <a href="https://triplescoopmusic.com/" rel="noopener noreferrer">TRIPLE SCOOP MUSIC</a>Jaymes - First One Follow us: <a href="https://twitter.com/PRWeekUS?s=20&amp;t=wPPDipcnLv9QYWjHWJKoyQ" rel="noopener noreferrer">@PRWeekUS</a><a rel="noopener noreferrer">Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com" rel="noopener noreferrer">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

The trio also discusses the legacy of PR legend <a href="https://www.prweek.com/article/1703500/new-york-pr-pioneer-howard-rubenstein-dead-88" target="_blank">Howard Rubenstein</a>, PRWeek's feature with <a href="https://www.prweek.com/article/1703740/krogers-kristal-howard-runs-comms-marathon" target="_blank">comms leader Kristal Howard of Kroger</a> and <a href="https://www.prweek.com/article/1703809/ketchum-hires-golins-neera-chaudhary-north-american-president" target="_blank">Ketchum’s hiring of Neera Chaudhary</a>.
<a href="https://www.prweek.com/us" target="_blank">PRWeek.com</a>Theme music provided by <a href="https://triplescoopmusic.com/" target="_blank">TRIPLE SCOOP MUSIC</a>Jaymes - First One Follow us: <a href="https://twitter.com/PRWeekUS?s=20&t=wPPDipcnLv9QYWjHWJKoyQ" target="_blank">@PRWeekUS</a><a target="_blank">Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

The trio also discusses the legacy of PR legend Howard Rubenstein, PRWeek's feature with comms leader Kristal Howard of Kroger and Ketchum’s hiring of Neera Chaudhary. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The trio also discusses the legacy of PR legend <a href="https://www.prweek.com/article/1703500/new-york-pr-pioneer-howard-rubenstein-dead-88" rel="noopener noreferrer">Howard Rubenstein</a>, PRWeek's feature with <a href="https://www.prweek.com/article/1703740/krogers-kristal-howard-runs-comms-marathon" rel="noopener noreferrer">comms leader Kristal Howard of Kroger</a> and <a href="https://www.prweek.com/article/1703809/ketchum-hires-golins-neera-chaudhary-north-american-president" rel="noopener noreferrer">Ketchum’s hiring of Neera Chaudhary</a>.
<a href="https://www.prweek.com/us" rel="noopener noreferrer">PRWeek.com</a>Theme music provided by <a href="https://triplescoopmusic.com/" rel="noopener noreferrer">TRIPLE SCOOP MUSIC</a>Jaymes - First One Follow us: <a href="https://twitter.com/PRWeekUS?s=20&amp;t=wPPDipcnLv9QYWjHWJKoyQ" rel="noopener noreferrer">@PRWeekUS</a><a rel="noopener noreferrer">Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com" rel="noopener noreferrer">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

The PR Week: 01.08.2021: Corey duBrowa, Google

The CEO of IPG Dxtra discusses the story behind the collective's rebrand, the added value of PR in a difficult year and the future of workplace culture.

The PR Week: 12.18.2020: Andy Polansky, IPG Dxtra

The SVP of corporate affairs talked Amgen's COVID-19 response, office culture post-pandemic and how the company is fighting disinformation with its comms strategy.

The PR Week: 12.11.2020: Judy Gawlik Brown, Amgen

IBC’s SVP of corporate communications discusses public health and vaccine messaging during the COVID-19 pandemic, the Biden administration’s all-female comms team and mysterious monoliths.

The PR Week: 12.4.2020: Donna Farrell, Independence Blue Cross

Current Global’s CEO discussed the agency’s success moving into 2021, its changes during the pandemic and the top contenders for comms positions in the Biden administration.

The PR Week: 11.20.2020: Virginia Devlin, Current Global

The former White House press secretary, CNN political contributor and Rational 360 partner brings election analysis and transition predictions and advice.

The PR Week: 11.13.2020: Joe Lockhart, Rational 360

The corporate VP of communications at Microsoft talked about the impact of election results on comms strategy, the role of public trust for companies, and the future of polling.

The PR Week: 11.06.2020: Frank Shaw, Microsoft

PRWeek's regular weekly roundup of everything that matters in the worlds of PR and communications.

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