On this week’s first live-from-Cannes special edition of The PR Week, PRWeek editorial director Steve Barrett interviews Stagwell CEO Mark Penn, who discusses the Stagwell Sport Beach at Cannes, the role of sports in marketing and the positioning of Stagwell as a challenger in the holding company landscape. Penn highlights the importance of collaboration among creative agencies and shares insights on political communication.

Listen to their conversation and stay tuned for more exclusive interviews this week from the 2025 Cannes Lions International Festival of Creativity.

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