The PR Wine Down

Today, we’re welcoming Katya Allison to the PR Wine Down! Katya is an expert marketing consultant and host of the Let’s Talk Marketing podcast. Since the time of this recording, Katya has also taken on a marketing & communications management role at CAE Healthcare. She’s here with April and Laura to discuss how marketing and PR professionals can leverage AI to make their work more efficient and more creative, and why learning to be a “super-prompter” is a crucial skill for integrated communications professionals today. They also cover a recent headline from Axios, about why AI is a threat to the billable hour revenue model most PR agencies use. They’re also covering the impact of AI on hourly billing rates for independent communications consultants, and how to set a fair price for your time and expertise. Today’s PR News segment features WorkLife’s coverage of a new report from Blind, which found that nearly half of office workers say they actually work only 4 hours per day.

Follow Katya’s work here: https://www.linkedin.com/in/katyaallison/ 

Read “AI Threatens the Billable Hour Revenue Model: in Axios: https://bit.ly/3PZ61gQ 

Read the PR News of the Week in WorkLife: https://bit.ly/45d328y 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

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Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

On the show today, April and Laura welcome Andrea Holland! She’s the CEO & Founder of Remote PR Jobs and Dialed PR, and she’s joining us to discuss: the state of remote work in the PR industry today, her unique founder story, how PR professionals can find the right remote position, managing client expectations, illustrating media relations ROI, and more! This is an information-packed episode you won’t want to miss. In the Anonymous PR Horror Story segment, April and Laura share advice for a listener whose first agency position seems shockingly disorganized — and lacks the mentorship required to help a rising PR pro learn the ropes. 

Learn about Andrea’s work here: https://www.andreaholland.com/ 

Remote PR Jobs offer code: Use code TRUSTRELATIONS at checkout for 20% off! 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today’s podcast guest comes to us from the fascinating world of radio reporting in New York City! Jody Fisher is the host of The PR Podcast and founder of Jody Fisher PR, where he leverages his background in radio news to enact effective client strategies. He’s here to chat with April and Laura about his transition from the news desk to a PR career, best practices for building lasting media relationships, hallmarks of good reporting, and the state of the media today. In the Anonymous PR Horror Story segment, April and Laura share advice for a listener who received backlash from their HR manager after handing in their two weeks’ notice.

Learn about Jody’s work here: https://www.jodyfisherpr.com/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown 

Today on the show, April and Laura discuss two common issues for PR professionals: explaining the benefits of PR for established brands and navigating toxic workplace trends.

First, today’s Anonymous PR Horror Story comes from a listener whose boss bailed on a major industry conference — leaving her coworker to take the blame. April and Laura share advice for listeners to identify red flag behaviors in the workplace and discuss how PR professionals can either manage those tricky situations or know when to move on. Next, the PR News of the Week features an analysis of a recent opinion piece in Forbes, as April and Laura analyze why news-maker brands like Tesla can benefit from the strategic eye of a skilled PR team.

Read the PR News of the Week here: https://www.forbes.com/sites/forbesagencycouncil/2023/05/30/are-companies-better-off-without-pr/?sh=7c88729370db&utm_source=www.theexclusivenewsletter.com&utm_medium=newsletter&utm_campaign=pr-am-5-30-23 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Today on the show, April and Laura welcome special guest Jennifer Cloer. Jennifer is the founder and CEO of Story Changes Culture — and she was recently a co-panelist alongside April at the 2023 Women|Future Conference! In today’s discussion, April and Jennifer chat with Laura about some key takeaways from their recent panel session, “Storytelling: Your Engine for Business Success.” They also discuss how brands can improve their messaging in today’s busy news cycle and crowded economic landscape. Later, April and Laura analyze an article from Fortune, detailing the decline of Millennial “Girl Boss” culture as Gen Z seeks to reimagine the role of work-life balance in their careers.

Learn more about Jennifer here: https://www.storychangesculture.com/ 

Read the PR News of the Week here: https://fortune.com/2023/07/23/what-is-a-lazy-girl-job-gen-z-tiktok/?utm_source=email&utm_medium=newsletter&utm_campaign=ceo-daily&utm_content=2023072410am&tpcc=NL_Marketing 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Today on the show, April and Laura are chatting with special guest, Allison Carter! She is the  executive editor at Ragan Communications and PR Daily. We’re thrilled to welcome Allison to discuss ethical use of AI for PR professionals, tips and tools for using AI responsibly, and the role of brands in an increasingly polarized social landscape. Later, in PR News of the Week, April and Laura dive into a recent opinion piece from Insider, to discuss the future of remote work for agency professionals and how it can positively impact PR industry culture.

Learn more about Allison and reach out to PR Daily here: https://www.prdaily.com/ragan_speakers/allison-carter/ 

Read the PR News of the Week here: bit.ly/470KU4b

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Today on the show, April and Laura are chatting one-on-one about common issues many PR practitioners face. First, they discuss the pervasive issue of toxic office cultures in the PR and marketing industries — from agencies to in-house teams — and share advice and personal experiences to help listeners exit the negative workplace cycle. Today’s PR Horror Story comes from a listener who is facing difficulty in navigating media relations during a persistently tumultuous news cycle. Tune in as April and Laura share tips to help PR practitioners advise their clients, time their pitches and generate meaningful press coverage despite the unpredictability of breaking news events.

Read the PR News of the Week about toxic workplaces here: https://www.fastcompany.com/90886566/keep-winding-up-in-a-toxic-workplace-heres-how-to-break-the-cycle 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Our special guest on the show today is Kayley Hamilton. She’s the CEO and founder of KAYLEY Media and a 2X Emmy-Award-winning celebrity news reporter, journalist and producer.  She’s chattin with April and Laura about her career story, from a self-described “shy girl” to eventually breaking into the Hollywood media scene as a red carpet reporter. She also shares what it was like behind the scenes at A-list events, and why she shifted focus to found her own agency. She also shares tips for rising professionals to build their personal confidence and become adept at interviews, public speaking and more. In our PR News segment, April and Laura discuss The Wall Street Journal’s recent announcement that the global news outlet will be eliminating the routine use of honorifics, or courtesy titles, in its news pages.

Follow Kayley’s work here: https://www.kayleymedia.com/  

Read the PR News of the Week here: https://www.wsj.com/articles/a-note-to-readers-from-editor-in-chief-emma-tucker-cc1b1dd2 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

We have a special guest on the podcast today! Meet Molly McPherson, host of the Indestructible PR® Podcast. After 20 years of working in the public relations and news industries, Molly developed her Indestructible PR® framework to help companies write effective responses to public relations crises, especially those occurring online. She has worked for FEMA and the Cruise Line International Association and is the author of the book, ‘Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.’ She also runs a popular TikTok account, where she analyzes the latest PR crisis news. 

With Molly, our hosts April and Laura are discussing the latest trends shaking up the PR industry, including: actionable advice for brands to confront (and avoid) a crisis; tips for rising PR industry professionals seeking to level up their skills; and the role of AI in PR. 

In today’s PR News segment, April and Laura dissect the ethical implications of using AI as a PR tool, with advice to leverage platforms like ChatGPT to improve efficiency and creativity without sacrificing quality.

Follow Molly’s work here: https://mollymcpherson.com/ 

Read the PR News of the Week here: https://www.prdaily.com/behind-the-scenes-on-the-pr-councils-guidelines-on-generative-ai/ 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message 

Today’s podcast interview features two guests. Meet Megan Redzia and Patrick Brightman, the partners at 3E Public Relations! Tune in as they chat with our hosts, April and Laura, about the evolving landscape of PR, including how the business world has changed due to the forces of digital marketing and social media. They also discuss what young PR professionals should know as they enter their first internships and agency positions. Later, April and Laura cover the recent MillerKnoll scandal, with an analysis of CEO Andi Owen’s controversial statements, the public backlash that ensued, and how brands can avoid similar crisis situations during difficult economic times.

Learn more about 3E Public Relations here: https://www.3epr.com/ 

Read the PR News of the Week here: https://www.npr.org/2023/04/19/1170669245/millerknoll-ceo-andi-owen-video-bonuses 

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.

Sound effects obtained from https://www.zapsplat.com.

Send in a voice message here: https://anchor.fm/prwinedown/message