In this episode Tobe gives you 7 tips for writing great copy. Whether you are writing ads, direct mail pieces, television or radio scripts, these principles will help you create a winning campaign.
In the episode, Tobe mentions he will list a few resources for studying copywriting...
Breakthrough Advertising by Eugene Schwartz
The Adweek Copywriting Handbook by Joe Sugarman
The Boron Letters by Gary Halbert
Digital Marketer Lab Course: Copywriting Mastery
Million Dollar Mailings by Denny Hatch