In Episode 10 of the Praxis Podcast, founder/principal Nicholas Sailer announces the launch of the Praxis Coalition: A collective of independent creatives — designers, videographers, motion graphic designers, animators, copywriters, and more — partnering to join our experience, expertise, and resources to create something bigger than anything we could individually.

In Episode 9 of the Praxis Podcast, founder/principal Nicholas Sailer discusses strategies and techniques for Ideation, the third step of the design thinking process. He uses examples such as the invention of Netflix, the importance of environment, and the reversal of basic assumptions to explain how you can develop creative ideas.

In Episode 8 of the Praxis Podcast, founder/principal Nicholas Sailer discusses a strategy used to launch the recent Praxis project, Trini Pepper Sauce, on Kickstarter. He also gives a quick update about his upcoming documentary project in Prague, Czech Republic, and discusses how listeners can influence the outcome of the story.

In Episode 7 of the Praxis Podcast, founder/principal Nicholas Sailer discusses the second step of the Design Thinking process, defining the problem. By defining, and redefining, a problem statement, we're able to find new potential solutions.

In Episode 6 of the Praxis Podcast, founder/principal Nicholas Sailer discusses the first step of the Design Thinking process, Empathy, by explaining the use of empathy in storytelling, design thinking, and the recent Praxis video project shot in Trinidad & Tobago.

In Episode 5 of the Praxis Podcast, founder/principal Nicholas Sailer goes through the Design Thinking process, a creative and methodical approach to solving problems, addressing issues, and telling stories of any kind.

Praxis founder Nicholas Sailer discusses how every product or company can fit into a story. He explains several strategies that companies like Red Bull, Apple, and Nike use to tell a story that connects with their audience and puts their customers at the center of their stories.

Nicholas Sailer, founder/principal at Praxis, discusses the common ground between what makes a good product and what makes a good story, bringing in Finding Nemo, iPhones, Lamborghini, and more. Tune in and find out what makes a good product, and how it might actually be the same thing that makes a good story. www.praxis-story.com

In the second episode of the Praxis Podcast, Founder/Principal Nicholas Sailer discusses the fundamental process used to develop good ideas. Borrowing strategies used in improv comedy, Sailer discusses the divergent and convergent phases of the creative process that are necessary to come up with a good idea.

Tune in to the 5-minute Praxis Podcast to hear this quick, fresh perspective on design, creativity, and problem solving!

In the first episode of the Praxis Podcast, Founder/Principal Nicholas Sailer discusses how design, story, and strategy are interconnected and form what he calls a three-legged stool. He discusses companies that have used the three-legged stool successfully, as well as companies that have failed to use these things together.

Tune in to the 5-minute Praxis Podcast to hear this quick, fresh perspective on design, story, and strategy!