Think discovery starts on the first call? You’ve already fallen behind.

Top reps know the real work starts before the meeting ever gets booked.

Andrew Barbuto shows how deep customer research becomes your unfair advantage, helping you personalize outreach, preempt objections, and build trust faster than your competitors.

Walk away with practical strategies to uncover insights, turn them into relevance, and use AI to make it all scalable (without sounding like a robot).

You'll Learn:

• Where to find research gold beyond LinkedIn
• How to make outreach feel 1:1, not 1:many
• AI prompts to speed up research and still sound human

The Speakers:

James Buckley and Andrew Barbuto

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