When you’re successful on paper but exhausted in your bones, the instinct is to optimise harder. Angela Counsel built that empire. Embrace Menopause was thriving, with hundreds of women getting results. So she walked away from it all.
Not because it failed, but because she realised the real crisis wasn’t perimenopause. It was that women had stopped trusting themselves.
This conversation moves past the symptom-fixing into something deeper: What happens when the answer you built stops being enough? How do you hear your own wisdom again after decades of listening to everyone else? And what if perimenopause isn’t a problem to solve, but it’s training for who you’re actually meant to become?
Show Note:
Pivoted from success: Angela Counsel closed her multi-six-figure “Embrace Menopause” business, feeling disconnected and joyless despite its success.
Shifted focus to “Reclaim”: The pivot was driven by a need to shift from a “masculine paradigm” of constant growth to a “feminine embodiment of power” focused on helping women reclaim their inner wisdom.
Perimenopause as a catalyst: Counsel views perimenopause not as a problem, but as a challenge that trains women to become the “wise woman” through listening to their bodies’ messages.
Counsel closed her successful business at its peak, driven by a feeling of disconnection and a lack of joy despite strong client results.
The decision was prompted by a mentor’s simple question: “What if you don’t run that program?” This gave her permission to pause and re-evaluate.
The pivot was a deliberate move away from a “masculine paradigm” of constant growth and external validation, which she felt led to burnout.
The hardest part was letting go of staff who relied on her for income.
The new focus is on helping women “reclaim” their inner wisdom, not “reinvent” themselves.
This involves trusting one’s own intuition, a concept Counsel now owns with her podcast title, “Wise Women’s Conversations,” after hesitating to use it previously.
The new business model must support a lifestyle driven by personal values, specifically allowing for two multi-day hikes per year.
Counsel views perimenopause as a challenge that trains women to become the “wise woman.”
She suggests many symptoms attributed to hormones are actually caused by adrenal burnout from chronic stress.
The key is to listen to the body’s messages during this time, which sets the stage for a fulfilling life post-menopause.
The Pivot: From “Embrace Menopause” to the UnknownThe New Direction: Reclaiming Inner WisdomPerimenopause as a Catalyst for Growth.
Contact Angela:
Substack – Wise Women’s Conversations
Facebook - @angelacounsel
YouTube - @angelacounsel
Instagram - @angelacounsel
LinkedIn - @angelacounsel
Website – www.angelacounsel.com