Sign up to save your podcasts
Or
Share The Press Release Problem Nobody's Talking About – East Trade Winds with Patrick McCaully
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Press Release Problem Nobody's Talking About – East Trade Winds with Patrick McCaully
GROWTH PILLAR: Marketing & Branding
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: Actionable PR strategies, a low-cost tactic to boost AI search citations, and a clear framework for getting earned media coverage that builds real credibility.
Most small businesses never get media coverage. Not because they aren't interesting. Because they don't know what the media is actually looking for.
Patrick McCaully has been on both sides of that desk. Twenty-five years as a PR strategist. Before that, a broadcast journalist fielding pitches from people who had no idea what made a story worth telling. He knows exactly why most SMBs get ignored — and what to do about it.
In this East Trade Winds session, Patrick breaks down the shift that's quietly reshaping visibility for every business owner. AI search tools now pull 94% of their citations from non-paid sources. Of that, 82% is earned media. If you're not showing up in earned coverage, you're not showing up at all.
Key topics covered:
Connect with Patrick McCaully: Pointman News Creation Patrick on LinkedIn Pointman on Clutch
Sponsors & Resources:
Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.
Join East Trade Winds free — Join us free every Tuesday 8–9 AM EST. Bring one challenge. Bring one introduction.
Explore @Hive — Community, Collab and resource space for entrepreneurs
Want more like this? Email us: [email protected]
Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.
Subscribe so you never miss a session.
Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
View all episodes
By Bernie FranzgroteGROWTH PILLAR: Marketing & Branding
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: Actionable PR strategies, a low-cost tactic to boost AI search citations, and a clear framework for getting earned media coverage that builds real credibility.
Most small businesses never get media coverage. Not because they aren't interesting. Because they don't know what the media is actually looking for.
Patrick McCaully has been on both sides of that desk. Twenty-five years as a PR strategist. Before that, a broadcast journalist fielding pitches from people who had no idea what made a story worth telling. He knows exactly why most SMBs get ignored — and what to do about it.
In this East Trade Winds session, Patrick breaks down the shift that's quietly reshaping visibility for every business owner. AI search tools now pull 94% of their citations from non-paid sources. Of that, 82% is earned media. If you're not showing up in earned coverage, you're not showing up at all.
Key topics covered:
Connect with Patrick McCaully: Pointman News Creation Patrick on LinkedIn Pointman on Clutch
Sponsors & Resources:
Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.
Join East Trade Winds free — Join us free every Tuesday 8–9 AM EST. Bring one challenge. Bring one introduction.
Explore @Hive — Community, Collab and resource space for entrepreneurs
Want more like this? Email us: [email protected]
Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.
Subscribe so you never miss a session.
Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.