The Pretty Savage Podcast

You've built something real. Real clients, real money, real results. And somewhere in the middle of all of it...the brand kind of got away from you.

That's the honest truth behind what happened to me in 2025. In this episode I'm telling the full story — the Bold & Bank Live event I poured everything into, the rebrand that didn't quite fit, the moment I looked around and realized I'd been building someone else's version of my brand instead of my own.

And more importantly — what I did about it.

This is the origin story of In Demand: a 12-week program for the established entrepreneur who knows their next era is ready to come through. Not a burndown. Not a start-over. The next, deeper, more specifically yours iteration of everything you've already built.

In this episode:

• Why changing something that's working is terrifying... and sometimes necessary
• The real reason Bold & Bank Live looked the way it did (and why I don't regret a second of it)
• What the bombshell rebrand taught me about staying in my own lane
• The Brand Linchpin and why it changes everything downstream
• What In Demand is, who it's for, and what you walk away with after 12 weeks

If you've been feeling like things are good but something needs to shift... this one's for you.

DM me on Instagram the word "DEMAND" to learn more: https://www.instagram.com/katielliottxo/

The 3 Roles Your Content Needs To Play for Hot Leads Part 3: The Leader

In the final episode of this series, we're talking about the last role your content must play before someone actually buys from you: the leader.

Your audience might like you. They might trust you. They might even agree with everything you say.

But until your content shows leadership - clear standards, direction and conviction - many people will stay in "someday" mode.

Leader content is what moves someone from thinking about working with you to actually deciding to do it.

In this episode:

• Why hot leads still hesitate without leadership content
• What it actually means for your content to lead
• The mistake that keeps people nurturing instead of creating movement
• Why you can have believers in your work but still not have buyers

Inside The Way She Sells Challenge, I'm teaching exactly how to structure your content so people move from connection → trust → decision without forcing sales or constant launches.

If you have an audience that likes you but isn't moving yet, this is where we fix it.

Join The Way She Sells Challenge here: https://kati-elliott.com/sales-challenge

Follow Kati on IG: https://www.instagram.com/katielliottxo/

The 3 Roles Your Content Needs To Play for Hot Leads Part 2: The Guide

This episode explains why being relatable isn't enough and why understanding someone deeply still doesn't automatically lead to sales.

The Guide is the middle stage of the buying process. This is where you interpret your audience's experience better than they can themselves. When done well, it creates trust, clarity, and a deeper emotional connection. When overused, it creates warm followers who never move.

In this episode:

• Why people hire the person who understands them fastest
• What "guide" content actually does in the buying process
• The subtle fear that keeps you nurturing instead of leading
• Why being their favorite account isn't the same as being their chosen solution

Inside The Way She Sells Challenge, I'll show you how to structure your content so it moves someone from connection → clarity → conviction → decision without feeling pushy or launching every five minutes.

If you're tired of nurturing people who love you but don't move, this is where we fix it.

Join The Way She Sells Challenge here: https://kati-elliott.com/sales-challenge

Follow Kati on IG: https://www.instagram.com/katielliottxo/

Follow Kati on TT: https://www.tiktok.com/@katielliottxo

The 3 Roles Your Content Needs To Play for Hot Leads Part 1: The Friend

This episode explains why people won't trust or buy from you if your content jumps straight to teaching or selling. First they have to feel familiar with you, get curious & feel a connection. This is the role that makes someone pay attention in the first place and most people avoid it altogether.

In this episode:

• Why 'authority-only' content leads to slow sales

• What "friend" content actually does in the buying process

• How to tell if you're overdoing it or skipping it

• Why connection makes your sales content work better later

Learn the full system: Your Feed Is the Funnel - inside I show you how to structure your content so it walks someone from discovering you all the way to hiring you more often and more quickly than it's happening right now - without you having to blast a massive launch.

Click here to join for $11.

Follow Kati on IG: https://www.instagram.com/katielliottxo/

Follow Kati on TT: https://www.tiktok.com/@katielliottxo

This one's a wake-up call disguised as a love letter.

If you've been doing everything "right" (you're visible, consistent, intentonal) and sales still feel harder than they should, this ep is your mirror.

Forget everything you've been taught - because what's really messing with your sales momentum is: fractured positioning.

Inside, Kati lays down the top 3 reasons your brand feels like work instead of wealth.

🎧 Listen now if your brand looks good on paper but doesn't sell the way it should.

Apply to work with Kati

Go deeper: Bold & Bank opens January 19 - for the women ready to rebuild their business around one core offer, one potent message, and one clear direction that actually moves the needle brand growth, income & visibility. DM Kati "B&B" on IG here.

Follow Kati on Instagram: www.instagram.com/katielliottxo

Follow Kati on TikTok: www.tiktok.com/katielliottxo

DM me on Instagram with your thoughts on this episode - I want your hot take...

https://www.instagram.com/katielliottxo/

Everyone tells you to "start small," "test the idea," - but what happens when you don't?

In this episode, Kati Elliott shares how she sold out $2K–$5K VIP tickets to her first-ever event because she was blissfully oblivious to what was "normal." She'll walk you through how pricing from vision (not comparison) became the secret to creating an experience people were dying to be part of.

You'll learn how to normalize the unrealistic, break free from timelines that don't belong to you, and design events, offers, and experiences that match your standard.

This one will wake up the part of you that knows you've been undercharging, under-creating, and underestimating your own power.

Everyone loves to say "trust divine timing"… until divine timing takes too long.

In this episode, Kati Elliott tears up the industry's imaginary timeline and walks you through how she sold over $100,000 in one day, not because everything was ready, but because she decided it was time now.

You'll hear the truth behind her Bold & Bank Live moment: the pitch that wasn't rehearsed, the systems that weren't perfect, and the mindset that changed everything. This isn't about reckless chaos - it's about building confidence in the trenches, moving before you feel prepared, and letting momentum catch up to your faith.

If you've been waiting for the "right moment" to launch, raise prices, or finally do the scary thing… this is your wake-up call.

Follow us on:

Instagram: https://www.instagram.com/katielliottxo/

TikTok: https://www.tiktok.com/@katielliottxo

This episode is a whole portal for the woman who knows she's not here to play small.

We sat down with Ally Kennedy — CEO of Wealthy Speaker™️ — and we went all in on what it really takes to dominate your industry, not just make "good money."

We talked about: ✨ Why micro-moves and social media hustle will only keep you capped ✨ The bold plays that collapse time — like writing a book in a weekend or hosting a signature event ✨ How to create systems and assets that sell + scale for you (so you're not glued to IG stories forever) ✨ The leadership edge you need if you want to be the woman people trust, remember, and follow

This isn't theory. These are the exact moves Ally and I have made to go from unknown to booked, sold out, and leading entire rooms.

If you've been craving your big leap moment — the kind that changes everything for your brand, your income, and your legacy — this episode is it.

And if you're coming to Bold & Bank LIVE in Detroit (Oct 22-23), you'll not only get your 7-Figure Domination Blueprint… Ally's bringing some insane bonuses for her crew too. 👀

Listen in, take notes, and then come get in the room with us. This is the conversation that separates industry leaders from everyone else.

Follow Ally Kennedy on Instagram: https://www.instagram.com/theallykennedy/

Follow Kati Elliott

Instagram: https://www.instagram.com/katielliottxo/

Tiktok:https://www.tiktok.com/@katielliottxo

Come to Bold & Bank LIVE - Detroit, Oct 22-23 https://katielliott.mykajabi.com/bold-and-bank-live

Chapters

00:00 Introduction to Domination Mindset 03:07 Behind the Scenes of Bold and Bank Live 06:00 The Shift in Brand Scaling Strategies 08:55 Breaking Free from Social Media Dependency 12:03 Creating Systems for Sustainable Growth 15:03 The Power of Writing a Book 18:03 Building a Brand for Long-Term Success 20:48 Key Moves for Industry Domination 28:54 Expanding Your System for Industry Domination 32:24 The Power of Signature Events 35:09 Transformative Moves for Brand Growth 39:16 Creating Your Industry Domination Blueprint 45:04 The Impact of Speaking on Stage 48:15 Exclusive Bonuses for Event Attendees 51:27 Behind the Scenes of Bold and Bank Live 52:19 Leading Leaders: The Platinum Speaker Panel 54:11 Building a Legacy Through Events and Books

What happens when you start building a brand that actually reflects your potential?

In today's episode, I sit down with my client Rachel to unpack her transformation from running a low-ticket, leaky one-on-one offer…to creating a Bombshell Brand™ that feels elevated, "like home" and obsession-worthy.

We talk about the decisions she made inside our work together that collapsed time around her income, redefined her leadership in the health space, and gave her a vision for the brand that's 10x from where it started.

This isn't just about strategy. It's about what changes when your brand finally matches the woman you've already become.

Be sure to follow @racheltaylorhealth on Instagram!

Follow us on Instagram @katielliottxo

Get your ticket to Bold & Bank LIVE here: https://katielliott.mykajabi.com/bold-and-bank-live