The 3 Roles Your Content Needs To Play for Hot Leads Part 1: The Friend

This episode explains why people won't trust or buy from you if your content jumps straight to teaching or selling. First they have to feel familiar with you, get curious & feel a connection. This is the role that makes someone pay attention in the first place and most people avoid it altogether.

In this episode:

• Why 'authority-only' content leads to slow sales

• What "friend" content actually does in the buying process

• How to tell if you're overdoing it or skipping it

• Why connection makes your sales content work better later

Learn the full system: Your Feed Is the Funnel - inside I show you how to structure your content so it walks someone from discovering you all the way to hiring you more often and more quickly than it's happening right now - without you having to blast a massive launch.

Click here to join for $11.

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This one's a wake-up call disguised as a love letter.

If you've been doing everything "right" (you're visible, consistent, intentonal) and sales still feel harder than they should, this ep is your mirror.

Forget everything you've been taught - because what's really messing with your sales momentum is: fractured positioning.

Inside, Kati lays down the top 3 reasons your brand feels like work instead of wealth.

🎧 Listen now if your brand looks good on paper but doesn't sell the way it should.

Apply to work with Kati

Go deeper: Bold & Bank opens January 19 - for the women ready to rebuild their business around one core offer, one potent message, and one clear direction that actually moves the needle brand growth, income & visibility. DM Kati "B&B" on IG here.

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DM me on Instagram with your thoughts on this episode - I want your hot take...

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Everyone tells you to "start small," "test the idea," - but what happens when you don't?

In this episode, Kati Elliott shares how she sold out $2K–$5K VIP tickets to her first-ever event because she was blissfully oblivious to what was "normal." She'll walk you through how pricing from vision (not comparison) became the secret to creating an experience people were dying to be part of.

You'll learn how to normalize the unrealistic, break free from timelines that don't belong to you, and design events, offers, and experiences that match your standard.

This one will wake up the part of you that knows you've been undercharging, under-creating, and underestimating your own power.

Everyone loves to say "trust divine timing"… until divine timing takes too long.

In this episode, Kati Elliott tears up the industry's imaginary timeline and walks you through how she sold over $100,000 in one day, not because everything was ready, but because she decided it was time now.

You'll hear the truth behind her Bold & Bank Live moment: the pitch that wasn't rehearsed, the systems that weren't perfect, and the mindset that changed everything. This isn't about reckless chaos - it's about building confidence in the trenches, moving before you feel prepared, and letting momentum catch up to your faith.

If you've been waiting for the "right moment" to launch, raise prices, or finally do the scary thing… this is your wake-up call.

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This episode is a whole portal for the woman who knows she's not here to play small.

We sat down with Ally Kennedy — CEO of Wealthy Speaker™️ — and we went all in on what it really takes to dominate your industry, not just make "good money."

We talked about: ✨ Why micro-moves and social media hustle will only keep you capped ✨ The bold plays that collapse time — like writing a book in a weekend or hosting a signature event ✨ How to create systems and assets that sell + scale for you (so you're not glued to IG stories forever) ✨ The leadership edge you need if you want to be the woman people trust, remember, and follow

This isn't theory. These are the exact moves Ally and I have made to go from unknown to booked, sold out, and leading entire rooms.

If you've been craving your big leap moment — the kind that changes everything for your brand, your income, and your legacy — this episode is it.

And if you're coming to Bold & Bank LIVE in Detroit (Oct 22-23), you'll not only get your 7-Figure Domination Blueprint… Ally's bringing some insane bonuses for her crew too. 👀

Listen in, take notes, and then come get in the room with us. This is the conversation that separates industry leaders from everyone else.

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Come to Bold & Bank LIVE - Detroit, Oct 22-23 https://katielliott.mykajabi.com/bold-and-bank-live

Chapters

00:00 Introduction to Domination Mindset 03:07 Behind the Scenes of Bold and Bank Live 06:00 The Shift in Brand Scaling Strategies 08:55 Breaking Free from Social Media Dependency 12:03 Creating Systems for Sustainable Growth 15:03 The Power of Writing a Book 18:03 Building a Brand for Long-Term Success 20:48 Key Moves for Industry Domination 28:54 Expanding Your System for Industry Domination 32:24 The Power of Signature Events 35:09 Transformative Moves for Brand Growth 39:16 Creating Your Industry Domination Blueprint 45:04 The Impact of Speaking on Stage 48:15 Exclusive Bonuses for Event Attendees 51:27 Behind the Scenes of Bold and Bank Live 52:19 Leading Leaders: The Platinum Speaker Panel 54:11 Building a Legacy Through Events and Books

What happens when you start building a brand that actually reflects your potential?

In today's episode, I sit down with my client Rachel to unpack her transformation from running a low-ticket, leaky one-on-one offer…to creating a Bombshell Brand™ that feels elevated, "like home" and obsession-worthy.

We talk about the decisions she made inside our work together that collapsed time around her income, redefined her leadership in the health space, and gave her a vision for the brand that's 10x from where it started.

This isn't just about strategy. It's about what changes when your brand finally matches the woman you've already become.

Be sure to follow @racheltaylorhealth on Instagram!

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Get your ticket to Bold & Bank LIVE here: https://katielliott.mykajabi.com/bold-and-bank-live

Get your ticket to Bold & Bank LIVE! https://katielliott.mykajabi.com/bold-and-bank-live

Sarah Lambert: https://www.instagram.com/thesarahlambert/

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If people don't trust your content, they're not buying - no matter how hot your brand looks, no matter how perfect your sales copy is...high-paying clients need to believe in you more than anything else.

In this episode, Kati shows you how to lead with what you've actually lived (even when it's messy), spot the subtle signs your content is breaking trust and use your real story as your strongest sales asset.

Mentioned links & resources:

Join TRUST FUND, a 3 day live experience to rapidly build your income by building more trust with high-paying buyers in your audience. Sign up here: https://katielliott.mykajabi.com/TRUST-FUND

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If you've been attracting clients who ghost, waffle or drain your soul out of your body… this episode is your wake-up call. Because you're not in a dry spell - you're in a mirror.

I'm breaking down why your current client pool is a direct reflection of your self-belief, how to shift out of attracting clients you've outgrown and what to do when your brand is evolving but your audience hasn't caught up yet.

We're talking about the detox phase no one warns you about, how to stop creating for comfort, and how to hold your power long enough to finally call in the woman you're meant to lead.

Follow Kati on IG: https://www.instagram.com/katielliottxo/

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