The Price and Value Journey

AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There’s a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and Value Journey, Dr. Mark Stiving, founder of Impact Pricing, joins host […]

Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answer firsthand. Captured in Vietnam and held for over five years at […]

How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new […]

Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing themselves and make the shift from being price takers to price setters. Drawing on […]

Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143) In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can create genuine connections, open up opportunities, and make a lasting impression in both business and […]

Thor Legvold on Nordic Leadership, Purpose, and Pricing (The Price and Value Journey, Episode 141) In this episode of The Price and Value Journey, Thor Legvold joins host John Ray to talk about how the way we lead ourselves, our clients, and our firms shapes how others understand our value. Drawing from the Nordic leadership […]

Why You’re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You’re not alone. Raising your prices isn’t just a financial move. It’s an emotional decision that can stir up fear, doubt, and second-guessing. In this solo episode of The Price and […]

Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140) Value pricing sounds great in theory. So why does it often fall flat in practice? In this episode of The Price and Value Journey, pricing strategist and author Alastair Dryburgh joins host John Ray to explore the gap between creating […]

100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman (The Price and Value Journey, Episode 139) In this compelling episode of The Price and Value Journey, host John Ray interviews Richard Weylman, international bestselling author of 100 Proven Ways to Acquire and Keep Clients for Life. Despite being orphaned at age […]

Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138) In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense attorney Joshua Baron, exploring the life-changing effects of charging premium fees and the philosophy […]