Battling Imposter Syndrome: An Interview with Stacey Ruth, Unstoppable Leader Anyone who has started their own professional services practice faces imposter syndrome at some point in their journey. What happens, though, when the stress of imposter syndrome is so severe that you find yourself on the bathroom floor, bleeding internally and suffering severe headaches and [...]

Our Intelligence is a Vulnerability In our professional services practices, our intelligence is a vulnerability, but not because we don't know what we're doing. On the contrary, the sharper our intelligence, the more captive we can be to our biases. Further, and contrary to what we might like to think, our intelligence is not the [...]

The Post-It Note You Need on the Bathroom Mirror Some folks use a Post-It note in a prominent place, like the bathroom mirror or on their computer monitor, to remind them of their goals and to provide motivation. Here's a suggestion for what that note should contain to help you to attain those goals. The [...]

Prices are Marketing Signals: The Woodworker Edition Prices are marketing signals. Prices send messages of quality, and sometimes prices send a signal you didn't intend: that your service is inferior in some way. A master woodworker's story illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [...]

Experts Don't Chase Experts don't chase for a lot of reasons. One reason is that they're too busy. The unsolicited pitches of a business and life coach prompts thoughts on expertise, chasing prospects, and the unintended signals some professional services providers send. The Price and Value Journey is presented by John Ray and produced by the North [...]

How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd. Pricing expert Mark Peacock joined host John Ray to discuss how to successfully increase prices in your professional services practice. Mark covered the primary reason services providers don't raise their prices (fear), the role of options in better pricing, the two-stage communication [...]

How to Get Great Referrals For us as professional services providers, the answer to the question of how to get great referrals lies in the clients we already have. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show [...]

Business Brand Phrases That Stick: An Interview with Marti Konstant How should we as professional services providers address our business branding? How can we develop branding which is memorable? Marti Konstant, noted speaker, coach, and best-selling author, joined John Ray to address these questions and much more. Marti recounted her own journey, from teenage years [...]

When Is It Time to Fire a Client? When is it time to fire a client? There are several factors to consider, and not all of them have to do with the client or whatever problems we think they're causing for us and our practice. We must be honest: some of the considerations on such [...]

A Business Lesson from an Epidural Can you derive a business lesson from an epidural? Yes, says John Ray, and it involves small pinch points which cause dysfunction in an entirely different part of our business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and [...]