Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Director […]

Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What's the Point? podcast, joins host John Ray on The Price and Value Journey to discuss how professional service providers can build sustainable practices by understanding […]

Avi Pinsky on Making Your Financials Track Client Value Creation, Five Key Business Drivers That Never Appear on Statements, and Why Smart Service Providers Still Struggle With Business Finances (The Price and Value Journey, Episode 155) Smart service providers often run profitable businesses, even very profitable ones, but often do not understand the dynamics and […]

How Your Money Story Shapes Your Pricing: Bill Cates on The Hidden Heist (The Price and Value Journey, Episode 154) Many expert-service pros quietly carry money worries into every pricing decision they make. They undercharge, hesitate to raise fees, or avoid looking too closely at their finances, even while they help clients make sound business decisions. […]

From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client base? Darlene Drew shares exactly how she did […] The post Darlene Drew: From Warden to Consultant on Pricing and Grief appeared first on Business RadioX ®.

Deb Krier on Leading During Cancer Treatment (The Price and Value Journey, Episode 152) When the leader is in treatment, the business still needs direction. On this episode of The Price and Value Journey, host John Ray welcomes Deb Krier, entrepreneur, cancer advocate, host of The Business Power Hour, and founder of TryingNotToDie.LIVE. Drawing on more […] The post Deb Krier on Leading During Cancer Treatment appeared first on Business RadioX ®.

Dr. Bill Lampton on Communication and the Leap from Academia (The Price and Value Journey, Episode 151) For expert-service pros, communication is not polish; it is how work gets won. In this conversation, Dr. Bill Lampton, "The Biz Communication Guy," shares practical habits that help professionals be understood the first time, steer tough moments, and […] The post Dr. Bill Lampton on Communication and the Leap from Academia appeared first on Business RadioX ®.

How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150) What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition? In this episode of The Price and Value Journey podcast, host John Ray talks with Randy […] The post How Randy Hain Built a Coaching Practice Rooted in Values appeared first on Business RadioX ®.

Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode of The Price and Value Journey, host John Ray welcomes Larry Levine, best-selling author of […] The post Larry Levine on Selling in a Post-Trust World appeared first on Business RadioX ®.

Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ray welcomes consultant, strategist, and author Alastair McDermott to discuss his book Use A.I. Stay […] The post Use AI, Stay Human with Alastair McDermott appeared first on Business RadioX ®.