Ethan Riccie sits down with co-host Karla Rivera to unpack a recent conversation with his barber — one that opened up a bigger lesson about how (and how not to) raise your prices. From Netflix and Adobe to a $5 bump at a barber shop, this episode breaks down what separates a smart price increase from one that costs you customers. Discover the 'Price Increase Formula' for raising rates with justification, transparency, and care.