Welcome to The Formula — a show where I unpack creativity in business and life, one lesson at a time. Every episode is pulled from my own experiences, my process, and the aha moments I can't stop thinking about, distilled into a formula worth passing on. We're all born to create. This show is proof of it.

In this first episode, I open up about the imposter syndrome I had to push past to finally launch this podcast. From there I dig into the power of storytelling in branding — anchored by a close look at Apple's iconic "Think Different" campaign and what it taught me about how brands shape perception and drive business strategy.

Ethan Riccie sits down with co-host Karla Rivera to unpack a recent conversation with his barber — one that opened up a bigger lesson about how (and how not to) raise your prices. From Netflix and Adobe to a $5 bump at a barber shop, this episode breaks down what separates a smart price increase from one that costs you customers. Discover the 'Price Increase Formula' for raising rates with justification, transparency, and care.

Ethan Riccie shares a personal journey inspired by the growth of bamboo, illustrating the stages of business and life development. Discover the 'Bamboo Formula' for patience, perseverance, and long-term success.

Welcome to The Golden Ratio Formula – a show about creativity in business — unpacking how the world's best creatives find their golden ratio, and what we can borrow to build our own.

In this episode, Ethan Riccie shares his journey of overcoming imposter syndrome to start 'The Golden Ratio Formula' podcast. He explores the power of storytelling in branding, with a deep dive into Apple's iconic 'Think Different' commercial and its impact on brand perception and business strategy.