Welcome to The Golden Ratio Formula – a show about creativity in business — unpacking how the world's best creatives find their golden ratio, and what we can borrow to build our own.

In this episode, Ethan Riccie shares his journey of overcoming imposter syndrome to start 'The Golden Ratio Formula' podcast. He explores the power of storytelling in branding, with a deep dive into Apple's iconic 'Think Different' commercial and its impact on brand perception and business strategy.