As the author of Charge Like a Rhino: The Software Pricing Handbook, a lot of people have been asking me questions about how to price their products (software or otherwise).

Needless to say, everyone was aghast when I announced that my next book would be priced significantly lower than my first.

Was this an admission

Episode link: https://taprun.com/articles/next-time-i-am-charging-less

Tiered pricing is an excellent tactic for selling goods and services. Typically a handful of offerings are advertised in such a manner that allows a customer to select the one that best meets his needs and ability to pay.

Its use is so prevalent that many expert marketers divide businesses into two types:

Those that use tiered

Episode link: https://taprun.com/articles/tiered-pricing-gone-wrong

When I first started reading about pricing strategies, I thought that there were only two: those that relied on honesty and those that relied on lies (fraud). It all seemed pretty simple, but as usual the real world turned out to be more complex.

Marketers soon realized that making statements that were completely devoid of meaning could be a

Episode link: https://taprun.com/articles/meaningless-prices-in-advertising

It has become very fashionable to tell folks to avoid competing on price. I've heard this at networking events, in entrepreneurship articles - even over business lunches. I hope you've been ignoring this advice and all those who offer it.

They say that competing on price will lead to your company going broke.

They say that

Episode link: https://taprun.com/articles/competing-on-price

Debates are common when figuring out what to charge for a good, but I think it's far more interesting to hear folks ague about how pricing effects their decisions to buy.

I have a confession to make. I love loss leaders. Unlike "door buster" which is a meaningless marketing term, a loss leader is a bonified deal. Merchants price their loss

Episode link: https://taprun.com/articles/exploiting-loss-leaders

The message is clear: there is a shortage of qualified programmers. News reporters repeat this message over and over. Politicians cry out for a solution. Businessmen are stating that their businesses are being hurt. But the problem isn't a shortage of qualified developers, the problem is that none of these folks understand simple

Episode link: https://taprun.com/articles/no-shortage-of-software-engineers-a-pricing-story

Alert the press! I made a recent discovery worthy of the Nobel Prize for Economics (which unfortunately doesn't exist - it's actually the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel, but I digress).

I attended a business networking

Episode link: https://taprun.com/articles/economics-of-nametags

I've been thinking about appliances lately, and I keep noticing their energy star ratings. Devices bearing the energy star seal are more energy efficient than other devices. Buyers can do a bit of reading and quickly determine how long it will take for the savings in energy costs to offset a possibly

Episode link: https://taprun.com/articles/market-inefficiencies-in-pricing-appliances

A lot of people think that pricing products is easy. Oh how wrong they are! Let's take the classic example of a library.

Here in America, we've been spoiled by libraries that provide borrowing privileges at no cost, but libraries used to work very differently. A few hundred years ago, libraries required paid memberships. Administrators

Episode link: https://taprun.com/articles/why-are-libraries-priced-free

I recently enjoyed a great lunch at one of my favorite restaurants. The entire experience was good. The food was tasty, and served in reasonable portions. The staff was attentive and made sure that we were seated promptly. The premises were impeccable and beautifully laid out. All in all, it was a great outing, with one glaring exception: the

Episode link: https://taprun.com/articles/learning-to-price-software-at-a-restaurant