The Pricing Lady

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Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.

We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients. We discuss how setting the right price is essential to your business growth and personal fulfillment and how being able to confidently charge for the value you deliver is a critical success factor.

Throughout the episode, we uncover actionable insights, including the limitations of time-based pricing and the transition to value-based pricing. We explore strategies such as packaging services, transparent value communication, and adjusting for seasonality, all aimed at enhancing what you as a freelancer do with pricing. And helping you expand your understanding of what is possible for your pricing strategy.

Join us as we dive into tips, tactics and pricing for freelancers.

About this Episode’s Guest

Karla Fernandes brings a wealth of experience and expertise to the episode having been a and working with freelancers herself. She contacted me and asked if she could come on the show and ask me the pricing questions she know plagues freelancers the most. As a seasoned professional, she has faced her own challenges and often finds herself being asked critical pricing questions from her peers.

She has worked with well-known tech startups, educational organizations, and service-based companies. She provides guidance on the design thinking process and hands-on training - everything you need to build an app. She's lived in 11 countries while successfully managing her freelance business.

Join us as  Karla asks me the pricing questions and we talk about pricing for freelancers, learn more about what you can do to set the best prices for you and your clients.

How to Reach Karla:

LinkedIn: https://www.linkedin.com/in/vitaminak/

Website: https://vitaminak.design/

What to Listen out for:

• 00:55 Meet Karla: A Multifaceted Designer
• 02:48 From Graphic Design to Digital Product Expert
• 03:44 Navigating the Freelance World: Pricing Challenges and Strategies
• 04:38 First Freelance Experience: Learning Through Trial
• 07:00 Deep Dive into Pricing for Freelancers
• 24:32 Setting Realistic Revenue Goals and Understanding Your Worth
• 35:08 Key Takeaways and Resources

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Is profit a four-letter word, something to shy away from in your business? 

Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management.

In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about the power of profit.

In this episode, join me as we’ll navigate through the misconceptions surrounding profit and unveil its true value in driving business success.

Discover why understanding profit is crucial for sustainable growth, how it empowers reinvestment and innovation, and its role in achieving financial independence. With practical tips for enhancing profitability and overcoming profit-related anxieties, this episode promises to reshape your perspective on the power of profit in business.

So settle in and prepare to embark on a journey to unlock the true potential of your enterprise. Discover why profit is not just a word—it’s a pathway to prosperity.

What to Listen out for:

• 00:00 Intro
• 00:46 Demystifying Profit: It's Not a Bad Word!
• 01:17 The True Value of Profit in Business
• 02:02 Why Profit Gets a Bad Rap and How to Shift Your Mindset
• 06:28 Three Main Reasons to Embrace Profit
• 12:11 Strategies to Improve Profitability Through Pricing
• 18:15 Final Thoughts and Resources

Episode Links:

Pricing Toolkit: https://thepricinglady.com/learn/pricing-resoures/#tools

Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint

The next cohort of The Fair Price Formula starts soon. Register at www.thepricinglady.com/setmyprices

The next Pricing Masterclass is on April 9th and we'll be focusing on Pricing Strengths & Weaknesses.  https://thepricinglady.thrivecart.com/assess-mc/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.

We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.

From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.

About this Episode's Guest

Anthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment.

How to Reach Anthony:

LinkedIn: https://www.linkedin.com/in/untamedcareer/

Facebook: https://www.facebook.com/anthony.c.kuo

What to Listen out for:

• 00:00 Intro
• 01:22 Getting to Know Anthony
• 03:08 From Pricing Expert to Career Satisfaction Coach
• 05:43 Challenges of Pricing Personal Services
• 08:28 Learning to Value Your Work
• 13:41 Applying Pricing Knowledge to Career Satisfaction Coaching
• 18:07 Marketing and Customer Insight
• 24:28 Overcoming Pricing Mindset Challenges
• 28:39 Final Thoughts

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Hey there, fellow entrepreneurs! Are you ready for some price setting tips?

Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone.

Chances are, you’re more familiar with the role of a consumer than a pricing guru. You’ve seen businesses use all sorts of strategies, but deciphering how they arrived at those price points or why they’ve used that strategy or if it’s even worked for them, that’s a whole different story.

You’ve likely already done your homework, having looked at costs and scoped out the competition. And while those things are important pieces of the determining what prices to offer, they in fact are not where you should begin.

About this Episode

In this episode, I’m sharing three simple price setting tips that’ll help you get started setting your prices in a better way. When you “flip the script” on how you go about setting prices you make it easier to feel confident about what you charge. And you put yourself in a better position to set prices that fit you and your clients. Whether you’re feeling lost, overwhelmed or just curious these insights will be your guiding light.

Listen in as I break down three simple tips that help you build the right prices from your customers and your business needs, rather than what everyone else is doing. Trust me, pricing doesn’t have to give you a headache. You should feel jolt of expansive excitement about how pricing helps you reach your business goals.

Let’s tackle it together and pave the way for prices that not only work for your business but also leave you feeling confident and empowered. Ready to get started? Let’s do this!

What to Listen out for:

• 0:00 Intro
• 01:14 The Importance of Starting Point in Pricing
• 02:38 The Role of Customer in Pricing
• 05:00 Aligning Business Goals with Pricing
• 06:47 The Impact of Mindset on Pricing
• 08:16 Revisiting the Three Key Factors in Pricing
• 11:04 Practical Tips for Clear Mindset in Pricing
• 12:00 Upcoming Masterclass and Courses
• 13:36 Final Thoughts

Episode Links:

The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit.  https://thepricinglady.thrivecart.com/profit-mc/

The Customer Compass (previously the Customer Value Challenge):  https://thepricinglady.com/thecustomercompass

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

"I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices."  

Does that sound familiar to you?

If so you, my friend, are not alone. It's easy to think of pricing as the logical, cold and calculated (no pun intended) thing. But the reality is your mindset gets in the way. You can know every pricing trick in the book but if you believe you are not worthy on some level, it just won't work because you won't believe it. It's up to you to starting decoupling self-worth from what you charge, failure to do so only holds you back. 

Those thoughts and doubts will permeate everything you do, what you choose not to do and how you go about doing it. I've said it many times before but having your own business is a self-discovery journey and you're about to hear how one woman realized her own sense of self-worth was getting in the way of her dreams.

About this Episode's Guest

In this episode, I've got special guest Aya Ghosh. She's a Consciousness Coach and helps people find their purpose, fulfilment, and joy instead of being stuck in pain, suffering, or negative experiences. She shares with us how the realization that her mindset was influencing what she charged came about, As well as the steps she's had to take to free herself from tying her self-worth to her pricing. Let's help you get your mindset in the right place enjoy the episode.

Don't have time right now to listen, scroll down for the episode overview. 

How to Reach Aya:

LinkedIn: https://www.linkedin.com/in/aya-transformation/

Website: https://www.ayatransformation.com/

What to Listen out for:

• 00:00 Intro
• 01:23 Getting to Know Aya
• 02:35 Journey into Consciousness Coaching
• 03:20 The Challenges of Pricing in Business
• 04:48 Overcoming Self-Worth Issues in Pricing
• 05:32 The Impact of Personal Beliefs on Business
• 07:25 The Emotional Connection to Pricing
• 10:24 The Struggle of Pricing Services
• 14:18 Overcoming Needy Energy in Business
• 16:14 Final Thoughts

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand through every twist of their purchasing journey.

Join us as we dive into value-based pricing, where we explore how tuning into customer behavior and expectations can be the secret sauce to building the right pricing strategies.

With a focus on small businesses, we explore the importance of knowing what your customers want, curating those personalized experiences, and tapping into those customer insights to sculpt pricing strategies that work. We’ll also break down the ‘customer’ versus ‘user’ dynamic, uncovering how these roles influence purchasing decisions.

At its core, this episode is dedicated to the importance of understanding your customers and building an experience that fits them. It’s all about aligning your pricing strategy with the unique rhythm of your customers and the big dreams of your business. Join us for this amazing conversation – you won’t want to miss it!

More About this Episode's Guest

Dr. Ghizlane Arifine has over 12 years of dedicated engagement with organizations enhancing their customer experience standards and implementing successful marketing strategies. Ghizlane brings a wealth of expertise and knowledge on this very important topic.

With over 12 years of dedicated engagement with organizations, she has been instrumental in enhancing the experience they deliver customers and implementing successful marketing strategies. Guided by her curiosity for and eagerness to deliver superior customer experiences, she serves as a lecturer, imparting knowledge in customer loyalty and behavior. Simultaneously, she is a CX/UX practitioner, actively developing and executing CX programs for companies.

How to Reach Ghizlane:

Instagram: https://www.instagram.com/xperience_metrics/

LinkedIn: https://www.linkedin.com/company/xperiencemetrics/

What to Listen out for:

• 00:00 Intro
• 01:31 Understanding the Importance of Customer Experience
• 02:02 Getting to Know Ghizlane
• 03:42 The Journey of Starting a Business
• 05:52 Defining Customer and User Experience
• 08:26 The Impact on Value Perception
• 12:35 Risks for Small Businesses
• 16:27 Understanding Customers for Better Business Decisions
• 22:13 Advice for Startups and Small Businesses
• 27:15 Final Thoughts

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Do you know what pricing trends to expect in 2024?

As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed.

People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over priced. The consequences of that are many, most remarkably lower sales and profits. Ouch!

That’s no way to start a new year.

To avoid finding yourself in this situation, take a step back and look at where things are in the world – in your market, in your business, and in your pricing. To help you with that, I’ve put together some research and my own insights to help you get started. Let’s kick the year off with a look at Pricing Trends for 2024.

In This Episode:

In the past few years, we have seen a lot of fast-paced change.

As you consider your pricing strategy and what to do it’s good to take a look at where have things landed and what does it mean in terms of how people behave when they make purchases. That’s where we start our discussion, with a look at the “state of affairs”.

Then we turn towards upcoming trends in pricing, as an indication of what you might expect in the year to come. And last, my recommendations on what you might focus your attention to get ahead.

Enjoy the episode.

Podcast Highlights

• 0:00 Intro
• 2:08 2024 Preview
• 5:27 Navigating Global Trends
• 8:34 Pricing Amidst Market Shifts
• 12:21 Beyond Price Wars
• 14:56 Pricing Trends
• 23:38 Strategic Pricing in 2024
• 26:37 Wrapping it Up

Episode Links:

NIQ 2023 Mid Year Outlook Survey: https://nielseniq.com/global/en/insights/analysis/2023/5-cost-of-living-trends-to-know/

Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint

The next cohort of The Fair Price Formula Part 1 - Price Setting starts January 26th. Register at www.thepricinglady.com/setmyprices

The Customer Compass (previously the Customer Value Challenge) is coming in February.

The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit.  https://thepricinglady.thrivecart.com/profit-mc/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Ever wondered what key steps businesses often overlook when they're raising their prices?

In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often people are afraid to change prices especially raise them and postpone it as long as possible. When they finally do it they take big risks by applying a "rip off the bandaid" approach. Trying to get it done before they panic and decide not to. In that process, they skip some really important steps that help the increase be more successful.

I'll break down the misconceptions and offer practical advice on how you can do this more effectively.

Discover the power of differentiation – why it's essential to vary price increases across your offerings, rather than applying a uniform rate. Learn how mastering the math behind pricing can give you the confidence you need to make informed decisions. And we'll look at price communication – when to make clear communications and when a subtler approach is more suitable.

Enjoy the episode. Don't miss out on the knowledge and strategies that can reshape your business's future.

Podcast Highlights

• 0:00 Intro
• 1:54 Overcoming Fear and Taking Strategic Steps
• 5:15 The Critical Role of Pricing Math
• 8:24 Knowing When and How to Share Changes
• 10:21 Wrapping it Up

Episode Links

LinkedIn Article: The Boulder of Pricing Inaction

Tool Recommendation: Pricing Tool Kit

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good business idea.

I called and spoke to her about it. Asking her what the business purpose and goal were for each one. Part way through our discussion it dawned on her and she said, "Janene, from what you're asking me I think I see what you're getting at. I did this because it's what I see others doing. You're asking me to also look at what it means and if it's right for my business. Right?"

She got it!

As the holiday season approaches, businesses often contemplate the idea of offering Black Friday discounts to lure in customers. It seems like everyone else is doing it. But is this strategy right for your business?

Join me as I explore the origins of Black Friday, its evolution into a global phenomenon, and the critical questions you should ask yourself before diving into the discount frenzy.

In This Episode:

We'll look at the importance of aligning Black Friday deals with your brand values, understanding your target customer's expectations, and whether following the competition is a wise choice. Plus, how important is it to ensure that special deals and offers have a real business purpose that you can track. Without that you're just discounting for no reason and giving money away.

Deciding whether or not to offer Black Friday deals, is a strategic business move. Listening to this episode gives you the tools and insights to make an informed choice that aligns with you, your business and your customers and helps you achieve your business goals.

Tune in as I help you navigate the intricate world of pricing and business strategy.

Podcast Highlights

• 0:00 Intro
• 2:24 Decoding Origins and Tactics
• 5:12 Brand-Aligned Black Friday
• 8:29 Competitor Caution: Business Sense
• 11:23 Volume, Profit, Math Mastery
• 13:21 Wrapping it Up

Episode Links:

Pricing Tool Kit: https://thepricinglady.com/goodies 

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.

Send us a text

Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know.

One of the things that I love about what I do is that through helping businesses with their pricing I've been able to learn a lot about many different industries and about what goes into the making of that product, software or service. I enjoy learning new things and understanding why or how they work. I'm that annoying person at the eye doctor who asks what all the different machines do. Ha!

And when it comes to understanding what price to set for something, understanding what's behind the business is an important part of the process. And while cost to produce isn't the only driver of price understanding what goes into production at least at a high level is pretty important to your pricing.

Both as a business owner and as a consumer a big part of the value you get from something that you buy is related to what goes into it. And having worked in the agricultural industry for a while I had the opportunity to visit vineyards and understand wine production more. I'm not an expert by any means but I do have a much bigger appreciation.

So I ask questions like...

What goes into the pricing of a bottle of wine?

What are the differences between the most and the least expensive?

How does production or distribution impact the pricing?

You've probably wondered about it yourself. And if you're a startup or business that has to set prices for wine then the biggest question you've probably got is "How do I find the right price?"

You're in luck I've got just the lady for you.

In this Episode:

This time I've brought on a guest who is an expert in all things wine and spirits-related. Ruchira Neotia, owner of Neo Margarita Ltd., is a London-based drinks professional with a passion for the art of crafting exquisite drink experiences - across wine, spirits and saké. At the heart of Ruchira's expertise is her talent for creating harmonious connections between food and beverages. As a consultant, she excels at developing optimized drink lists for restaurants that perfectly complement the culinary offerings, enhancing the overall dining experience.

She comes on the show to help us navigate from vine to wallet wine and spirits pricing. Ruchira shares with us some real insights into what we are paying for as well as some great tips for those who have to set prices for wine and spirits in their business.

Enjoy the episode!

Podcast Highlights:

• 0:00 Intro
• 1:35 Meet Ruchira
• 3:02 What does her business offers
• 5:11 How the Process influence the Pricing
• 10:31 Exploring the Complex World of Wine Importing and Production
• 14:54 How Margins, Volume, and Customer Experience Come into Play
• 24:04 Sustainable Practices and Wine Pricing
• 28:35 Pricing Spirits vs. Wine
• 35:56 Striking a Balance
• 40:55 Today's takeaway & Wrap up

How to reach Ruchira:

Instagram: https://www.instagram.com/ruchneo/

LinkedIn: https://www.linkedin.com/in/ruchiraneotia/

Let’s Talk

Looking for pricing support or interested in a partnership? Start here.

Connect on LinkedIn

Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.

Why Pricing Feels So Hard

Curious why pricing feels so difficult? Explore the decisions behind confident pricing.