The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

By FexingoBusiness
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The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing episodes

  • Why Three Price Points Beat One Every Time

    Lucas and Luna break down the decoy effect in pricing, using a real-world example from The Economist's 2009 subscription experiment. They explain how a deliberately unattractive middle option — the decoy — nudges customers toward the most profitable choice, and why every SaaS company from Apple to Netflix uses this tactic. Luna shares a contrarian take on when not to use a decoy, and they discuss the ethical boundary between persuasion and manipulation. A concrete, actionable episode for anyone setting prices.

    #PriceAnchoring #DecoyEffect #PricingStrategy #BehavioralEconomics #TheEconomist #Netflix #Apple #SaaS #ConversionOptimization #ConsumerPsychology #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #PricingTiers #DanAriely #Nudge

    Keep every episode free: buymeacoffee.com/fexingo

    9 min
  • The 24-Dollar Manhattan Sale That Explains Price Anchoring

    In the premiere episode of The Pricing Marketing Podcast, Lucas and Luna use a single concrete example—the 1626 sale of Manhattan for 24 dollars' worth of trinkets—to unpack the psychological machinery of price anchoring, bundling, and conversion pricing. They trace how a modern SaaS company, Notion, bundles features into tiers that anchor users to a high-value 'free' tier, then nudges them toward the Team plan. Lucas explains why the $10/month difference between the Plus and Business tiers is not random but calibrated to make Plus feel like a steal. Luna brings in data from a Stanford study showing that anchoring works even when the anchor is absurdly high. The episode closes by previewing the show's signature: not abstract pricing theory, but the actual price tags, bundle menus, and tier tables you encounter every day.

    #PriceAnchoring #BundlingStrategy #ConversionPricing #NotionPricing #ManhattanSale #BehavioralEconomics #SaaS #PricingPsychology #DecoyEffect #Freemium #MarketingStrategy #ValueProposition #ConsumerBehavior #StanfordStudy #PricingTiers #FexingoBusiness #BusinessPodcast #PricingPodcast

    Keep every episode free: buymeacoffee.com/fexingo

    9 min

About The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing

From the publisher's feed

Lucas and Luna anchor 'The Pricing Marketing Podcast' at a desk cluttered with pricing-tier tables and bundle-comparison diagrams, dissecting the mechanics of price anchoring, bundling, and conversion pricing. Each episode opens with a concrete case—a SaaS company's tiered subscription launch, a retailer's 'buy more, save more' campaign, a freemium-to-paid conversion funnel. Lucas cites the specific anchoring figures and conversion rates; Luna challenges the assumptions behind the bundling logic and probes for the customer psychology at work. They debate when decoy pricing backfires, how multi-product bundles shift perceived value, and why conversion pricing strategies differ across B2B and B2C markets. The show serves marketers, product managers, and growth leads who want to move beyond 'test and learn' intuition and into structured pricing frameworks grounded in behavioral economics and real-world data. Listeners walk away with a sharper ability to audit their own pricing pages and a specific question to ask next time they see a 'limited-time offer' or a three-column comparison table: what trade-off is being engineered, and for whom?