In this episode, I chat with Nicole de Larzac, a Product Business Coach who takes the mystery out of building a product business by helping aspiring entrepreneurs launch and scale their product businesses.
She has over 20 years of marketing and consulting experience, having worked with large global brands, such as Coca-Cola and Kraft Foods, where she built new brands and scaled mature brands. In addition, she started a product business in Australia, growing it to $2 Million in sales.
In this episode we talk about how to start, grow, and scale a product business - though the principles can be applied to service businesses too.
Some of the topics we cover include:
•How to come up with a profitable idea
•Market research
•Willingness to pay
•Scaling
•Outsourcing/how to know when you need help
•Value Based Pricing
•And more!
If you'd like to reach out to Nicole, you can connect with her here:
Website: https://nicoledelarzac.com/
Instagram: https://www.instagram.com/nicoledelarzac/
Facebook: https://www.facebook.com/nicoledelarzac/
LinkedIn: https://www.linkedin.com/in/nicolemarketer/
The Productpreneur Podcast https://podcasts.apple.com/ca/podcast/the-productpreneur-podcast/id1487256801
Book a free strategy session here: https://calendly.com/ndelarzac/strategy-session
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Don't forget, you can find more FREE marketing, pricing, and sales resources in my free Facebook Group, The Pricing on The Cake: https://www.facebook.com/groups/pricingonthecake
If you found this helpful, let me know in a comment below what your KEY take away was!
Don't forget to like, subscribe, and share with your friends! It could be just what they need for their business right now.